Francisco Martinez
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  • Majadahonda (Madrid)
  • Spain
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Why are you passionate about business models and business model innovation?
Because I´m teacher in Strategic Management at Instituto de Empresa a well known business school in Madrid
How would you best describe your level of expertise when it comes to business models?
Who do you work for? What do you do?
I´m a consultant who set up a firm that is trying to link Stretgic management and Ethnography
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Academia and consultancy
What is the size of the organization you work for?
freelance/independant, 1-10

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