Graeme Heyes
  • Male
  • United Kingdom

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Graeme Heyes's Discussions

Help clarifying value propositions

Started this discussion. Last reply by Mike Lachapelle Jan 11, 2015. 2 Replies

Hi all, I have just completed a canvas exercise with a retailer and in the meeting the stressed the following VPs. Discounted PriceConvenienceQuality of ServiceProduct Range / BrandsValue Added…Continue

Using the BMC to identify / quantify pro-social outcomes?

Started Jul 31, 2014 0 Replies

Hi,Im just wondering if anyone has any thoughts, suggestions or recommendations on integrating the BMC with pro-social outcomes in profit centric firms (not social-enterprises and so forth).Rather,…Continue

Setting Up a Small BMC Consultancy

Started Jul 22, 2014 0 Replies

Hello,After testing the BMC in PhD research and informally using it at a number of small firms I have contacts with, I am considering conducting Post-Doctoral research in which I will further…Continue

Tags: Consultancy, research, Entrepreneur, SME, Up

Quick Question on Customer Segment Granularity

Started this discussion. Last reply by Graeme Heyes Jun 12, 2014. 2 Replies

Hello,I'm doing the BMC for an airport retailer, for which the customers are subject to different factors than the high street ('dwell time' between flights / psychological factors such as excitement…Continue

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Profile Information

Why are you passionate about business models and business model innovation?
I see it as the key towards a sustainable future and am conducting research in this field.
How would you best describe your level of expertise when it comes to business models?
some knowledge
What's your URL?
Who do you work for? What do you do?
Center for Aviation Transport and the Environment. PhD candidate in sustainable business model innovation.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
What is the size of the organization you work for?

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