Hi, Patrick,
Great stuff. I think you pretty much nailed it. When you look at TV viewers, you find an entire market to its own. Partners include everything from pubs, sports bars and restaurants, and in turn, their suppliers/advertisers.
Why are you passionate about business models and business model innovation?
I am a serial change agent. In nearly every role I have had in my career in sales, marketing and strategic alliance management, I have created big changes that, in hindsight, have really been about business model innovation. For the last five years, I have taken my passion and experience on the road as consultant, speaker, writer and coach. I specialize in Blue Ocean Strategy and culture change.
How would you best describe your level of expertise when it comes to business models?