Why are you passionate about business models and business model innovation?
I am a serial change agent. In nearly every role I have had in my career in sales, marketing and strategic alliance management, I have created big changes that, in hindsight, have really been about business model innovation. For the last five years, I have taken my passion and experience on the road as consultant, speaker, writer and coach. I specialize in Blue Ocean Strategy and culture change.
How would you best describe your level of expertise when it comes to business models?