Why are you passionate about business models and business model innovation?

I run a very multi-sided business that is difficult to model using traditional methods.

How would you best describe your level of expertise when it comes to business models?

novice

What's your URL?

http://madfoundry.com

Who do you work for? What do you do?

I run a startup ad agency that offers SMEs affordable access to creative solutions by giving current university students real-life agency experience.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Advertising, Social Enterprise

What is the size of the organization you work for?

1-10