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James Macanufo Male Saint Louis, MO United States: Like

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James Macanufo and Rick Dildine are now friends Aug 20, 2010

James Macanufo and Stephen Newbury are now friends Jun 28, 2010

Michelle Royal commented on James Macanufo's blog post 'New Empathy Map Template Up'

Hi James! I used it recently to help 20 community leaders define a cultural marketing initiative to 4 market segments. Giving them one lens with which to view the 4 separate markets allowed the team to make connections and clearly see the…

Jun 14, 2010

Karl Burrow commented on James Macanufo's blog post 'New Empathy Map Template Up'

I used a similar version last week in a seminar in Tokyo. What I've done is extended a bit farther on the customer perspective. Great Stuff!!

Jun 9, 2010

New Empathy Map Template Up

Although there are several variations on empathy mapping, this holistic approach worked well in a 2-day workshop last week. The template pretty much sums up the lenses into the customer segment.Subtle change is that the customer is facing west; in a large room setup, this allows them to be oriented facing into the canvas, and not "turning their backs" to the BMC. Like I said, subtle change.…See More

Blog post by James Macanufo Jun 4, 2010

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James Macanufo is now a member of Business Model Innovation Hub May 19, 2010

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Profile Information

Why are you passionate about business models and business model innovation?: The BMC is a great platform; looking to swap stories about using it to build and explore.

How would you best describe your level of expertise when it comes to business models?: some knowledge

What's your URL?: http://viznotes.com

Who do you work for? What do you do?: I'm a consultant at XPLANE Corp.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?: All of the above; frequently multi-sided platform clients in tech & gov.

What is the size of the organization you work for?: 11-100

Do you want to add anything? Feel free. Any topic.: Love the book.

James Macanufo's Blog

New Empathy Map Template Up

Posted on June 4, 2010 at 3:30pm 2 Comments 0 Likes

Although there are several variations on empathy mapping, this holistic approach worked well in a 2-day workshop last week. The template pretty much sums up the lenses into the customer segment.

Subtle change is that the customer is facing west; in a large room setup, this allows them to be oriented facing into the canvas, and not "turning their backs" to the BMC. Like I said, subtle change.…

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