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James Macanufo
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- Saint Louis, MO
- United States
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Michelle Royal commented on James Macanufo's blog post New Empathy Map Template Up"Hi James!
I used it recently to help 20 community leaders define a cultural marketing initiative to 4 market segments. Giving them one lens with which to view the 4 separate markets allowed the team to make connections and clearly see the…"
Karl Burrow commented on James Macanufo's blog post New Empathy Map Template Up"I used a similar version last week in a seminar in Tokyo.
What I've done is extended a bit farther on the customer perspective.
Great Stuff!!"
James Macanufo posted a blog postNew Empathy Map Template Up
Although there are several variations on empathy mapping, this holistic approach worked well in a 2-day workshop last week. The template pretty much sums up the lenses into the customer segment.Subtle change is that the customer is facing west; in a large room setup, this allows them to be oriented facing into the canvas, and not "turning their backs" to the BMC. Like I said, subtle change.…See More
Profile Information
- Why are you passionate about business models and business model innovation?
- The BMC is a great platform; looking to swap stories about using it to build and explore.
- How would you best describe your level of expertise when it comes to business models?
- some knowledge
- What's your URL?
- http://viznotes.com
- Who do you work for? What do you do?
- I'm a consultant at XPLANE Corp.
- What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
- All of the above; frequently multi-sided platform clients in tech & gov.
- What is the size of the organization you work for?
- 11-100
- Do you want to add anything? Feel free. Any topic.
- Love the book.
James Macanufo's Blog
New Empathy Map Template Up
Posted on June 4, 2010 at 3:30pm 2 Comments 0 Likes
Although there are several variations on empathy mapping, this holistic approach worked well in a 2-day workshop last week. The template pretty much sums up the lenses into the customer segment.
Subtle change is that the customer is facing west; in a large room setup, this allows them to be oriented facing into the canvas, and not "turning their backs" to the BMC. Like I said, subtle change.…
Continue
Subtle change is that the customer is facing west; in a large room setup, this allows them to be oriented facing into the canvas, and not "turning their backs" to the BMC. Like I said, subtle change.…
Continue
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