"Hi James
I am going to use the map in some session in our company and was wondering whether you could share some of your thoughts on how best to go about it and especially how to transform these statements into actual customer needs.?"
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James Macanufo
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- Saint Louis, MO
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Michelle Royal commented on James Macanufo's blog post New Empathy Map Template Up"Hi James!
I used it recently to help 20 community leaders define a cultural marketing initiative to 4 market segments. Giving them one lens with which to view the 4 separate markets allowed the team to make connections and clearly see the…"
Karl Burrow commented on James Macanufo's blog post New Empathy Map Template Up"I used a similar version last week in a seminar in Tokyo.
What I've done is extended a bit farther on the customer perspective.
Great Stuff!!"
James Macanufo posted a blog postNew Empathy Map Template Up
Although there are several variations on empathy mapping, this holistic approach worked well in a 2-day workshop last week. The template pretty much sums up the lenses into the customer segment.Subtle change is that the customer is facing west; in a large room setup, this allows them to be oriented facing into the canvas, and not "turning their backs" to the BMC. Like I said, subtle change.…See More
Profile Information
- Why are you passionate about business models and business model innovation?
- The BMC is a great platform; looking to swap stories about using it to build and explore.
- How would you best describe your level of expertise when it comes to business models?
- some knowledge
- What's your URL?
- http://viznotes.com
- Who do you work for? What do you do?
- I'm a consultant at XPLANE Corp.
- What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
- All of the above; frequently multi-sided platform clients in tech & gov.
- What is the size of the organization you work for?
- 11-100
- Do you want to add anything? Feel free. Any topic.
- Love the book.
James Macanufo's Blog
New Empathy Map Template Up
Posted on June 4, 2010 at 3:30pm 3 Comments 1 Like
Although there are several variations on empathy mapping, this holistic approach worked well in a 2-day workshop last week. The template pretty much sums up the lenses into the customer segment.
Subtle change is that the customer is facing west; in a large room setup, this allows them to be oriented facing into the canvas, and not "turning their backs" to the BMC. Like I said, subtle change.…
Continue
Subtle change is that the customer is facing west; in a large room setup, this allows them to be oriented facing into the canvas, and not "turning their backs" to the BMC. Like I said, subtle change.…
Continue
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