Why are you passionate about business models and business model innovation?
I started by making products fr a market, and learned the hard way that innovating the business can contribute so much more to an ongoing business. I have worked with innovation with in companies, and have discovered that many have not yet discovered the power of innovation, and also many lack the tools. The BMC is a fast working tool for getting to the discussion of a business and thus do some collaborating innovation.
How would you best describe your level of expertise when it comes to business models?