"Dear Rod, thanks for your extensive reply. It seems that you are even substantially more critical towards the canvas than I am. We share some criticisms, especially regarding your point 1 (primarily its narrow definition of value - which applies to…"
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What are the shortcomings of the business model canvas?
Started this discussion. Last reply by Jeroen Kraaijenbrink Aug 12, 2012. 7 Replies 0 Likes
Like most of you, I like business models and the business model canvas a lot. I teach it to entrepreneurs and managers and it is very useful for them. Yet, we also should not forget that any tool or…Continue
Tags: critique, value, shortcomings, canvas, model
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Jeroen Kraaijenbrink replied to Jeroen Kraaijenbrink's discussion What are the shortcomings of the business model canvas?"Hi Jeroen,
I've systematically examined both the prospects and limitations of the Business Model Canvas. The shortcomings of the Business Model Canvas can be considered in three categories.
1. Limitations of TOPICS of the Business Model…"
Dr. Jude A. Rathburn replied to Jeroen Kraaijenbrink's discussion What are the shortcomings of the business model canvas?"Jeroen - I think your decision to let others weigh in on the discussion is a great idea. I looked back at your post regarding the Value Canvas and now see that you did include Key Partners in the upper left - sorry about that. I think my…"
Jeroen Kraaijenbrink replied to Jeroen Kraaijenbrink's discussion What are the shortcomings of the business model canvas?"Hi Stephen, thanks for the reply. Most people that I know who use the canvas tend to use it from right to left - despite reading from left to right. If you look in the canvas poster, you can see this is also how some of the questions are formulated:…"
Jeroen Kraaijenbrink replied to Jeroen Kraaijenbrink's discussion What are the shortcomings of the business model canvas?"Hi Jude, thanks for your extensive reply. I don't think this is the time yet to respond from my side on the points where we seem to disagree - I'd rather wait and see how others think about possible shortcomings of the canvas.
Just one…"
Dr. Jude A. Rathburn replied to Jeroen Kraaijenbrink's discussion What are the shortcomings of the business model canvas?"I have been using the Business Model Generation book to guide my work with entrepreneurs and managers over the past couple of years. Some of them have echoed your concern about the absence of external factors (e.g., competitors) in the canvas.…"
Stephen Booth replied to Jeroen Kraaijenbrink's discussion What are the shortcomings of the business model canvas?"I've just started looking at the Business Model Canvas as a tool, still working my way through the book. I don't think I'd class this as a short coming and many people will, no doubt, disagree with me but the first thing that…"
Jeroen Kraaijenbrink posted a discussionWhat are the shortcomings of the business model canvas?
Like most of you, I like business models and the business model canvas a lot. I teach it to entrepreneurs and managers and it is very useful for them. Yet, we also should not forget that any tool or framework has its limitations and shortcomings and that we always should look for ways to improve them. This also applies to the business model canvas. Recently I wrote two blogs on my own website about three shortcomings that I recognize. These are shortcomings that do not only apply to the canvas,…See More
Profile Information
- Why are you passionate about business models and business model innovation?
- Business models fill in a clear gap in the strategy literature and toolbox and are very helpful for managers and entrepreneurs in practice. At the same time, the business model concept still requires extensive study and attention from an academic perspective. This tension between practical relevance on the one side and (lack of?) academic rigor on the other side excites me.
- How would you best describe your level of expertise when it comes to business models?
- knowledgeable
- What's your URL?
- http://www.kraaijenbrink.com
- Who do you work for? What do you do?
- Associate professor and specialist in strategy tools. Teaches strategy and supports managers and entrepreneurs. Develops and validates strategy tools.
- What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
- academia, manufacturing industry
- What is the size of the organization you work for?
- freelance/independant
- Do you want to add anything? Feel free. Any topic.
- I have a blog on strategy tools, which includes but is not limited to business models.
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