Joanna Guelland
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  • New Zealand
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Why are you passionate about business models and business model innovation?
I working in business advisory, so see this tool as a great way to assist businesses holistically and strategically. The potential value add through Business Model thinking is immense, which makes it exciting to work with.
How would you best describe your level of expertise when it comes to business models?
Who do you work for? What do you do?
I work for New Zealand Trade & Enterprise, New Zealand's economic development agency. I work directly with New Zealand companies to assist them in their international growth both at a strategic and tactical level.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Consumer Goods (non-food), Technology
What is the size of the organization you work for?

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