Why are you passionate about business models and business model innovation?

I believe in the concept of play and its ability to unlock creativity and stimulate innovation. My ambition is to improve the world we live in through the strategic use of design.

Visualisation and 'game' tools such as The Canvas have huge potential and will have a great impact on my work - and my clients future success.

How would you best describe your level of expertise when it comes to business models?

some knowledge

What's your URL?

http://uk.linkedin.com/in/johanbrand

Who do you work for? What do you do?

I work with clients to solve stratigic and creative business problems. I also run workshops, brainstorms, innovation processes and develop methodologies to support the strategic and creative process.

I am currently @ Digital Outlook; an ideas-led agency that helps clients connect with today's family - teens, kids and their parents. Clients include Disney, Xbox, Chorion, Children's BBC, LEGO, P&G, NBC Universal and The Department for Transport.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Creative Industry (Marketing & Advertising)

What is the size of the organization you work for?

11-100