I am a brand & marketing strategy consultant. My skill is developing consumer and market insights, then translating those insights into meaningful criteria for companies to position their brands and design products, systems and communications that improve both top and bottom line performance. The results of my work help align a company efficiently along its core brand values, and are innovative, differentiating and exciting in the market.
I have a rich hands-on background including advertising, retail, new product development, identity and visual language design, packaging and communications, public relations and Internet technology.
I also own and manage the German Village Guest House. German Village Guest House is a popular alternative to downtown Columbus hotels in an acclaimed historic neighborhood. Modern design, cleanliness and luxury details distinguish this innovative concept which was named the 'Best Hotel in Columbus' by 614 Magazine in the 2012 reader poll.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Target clients are primarily manufacturing, consumer packaged goods, retail, pharma and financial services.
What is the size of the organization you work for?
Do you want to add anything? Feel free. Any topic.
Integration of Design and Marketing in Higher Education
A thesis submitted to the Faculty of the Graduate School of the University of Colorado in partial fulfillment of the requirement for the degree of Master of Arts
School of Journalism and Mass Communication 1992
Evidence presented here strongly suggests that there is a need for a design management function in business. Design, in its various forms (product, environmental, information and corporate identity), is a powerful tool that should be used in every area of an organization's operations to provide a strategic competitive advantage and to achieve corporate objectives. Recognizing the need for more and better design work, a two-way education process must occur. Marketers must develop an understanding of the design process and designers must develop an understanding of the marketing process. Higher education, in both design and marketing, could play an important part in creating awareness and understanding of the potential of the integration of these two disciplines.
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