Julien Diogo
  • Male
  • Viseu
  • Portugal

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Profile Information

Why are you passionate about business models and business model innovation?
the world is a constantly changing and all that live and play are brands that need to be managed, taking into account innovative models, without fear of breaking the paradigms ...
How would you best describe your level of expertise when it comes to business models?
some knowledge
What's your URL?
Who do you work for? What do you do?
Observation, reading and comparison of successful cases. Trying to convince the customer to break with the normal is the right choice in a global world
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
What is the size of the organization you work for?
Do you want to add anything? Feel free. Any topic.
The experiential marketing and guerilla marketing strategies are to me not only communication, but a management philosophy

Julien Diogo's Blog

Grocery shopping via smartphone on South Korean subways

Posted on July 7, 2011 at 10:00am 2 Comments

We’ve seen numerous innovations designed to make the chore of grocery shopping less painful for consumers, with Indian AaramShop’s use of Facebook being one recent example. Hoping to raise the level of convenience for time-strapped commuters in South Korea, Home plus — the Korean branch of Tesco PLC — recently launched a series of virtual stores on subway platforms, enabling customers to make purchases using their smartphones while they wait for a train.


Criar Modelos de Negócio - Book

Posted on July 7, 2011 at 10:00am 0 Comments

Criar Modelos de Negócio é um manual prático e inspirador para quem procura melhorar um modelo de negócio ¿ ou conceber um novo.

Mude a forma como pensa os modelos de negócio Criar Modelos de Negócio ensina-lhe técnicas inovadoras, eficazes e poderosas praticadas por algumas das empresas mais prestigiadas da…

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