Kenneth McGrath
  • Male
  • Ottawa, Ontario
  • Canada

Kenneth McGrath's Friends

  • Ismail Berkan
  • Mark Layder
  • Sebastian Straube
  • Michael Derek Townsend
  • patrick quinn

Kenneth McGrath's Groups

Kenneth McGrath's Discussions

Should I Launch?

Started Apr 22, 2013 0 Replies

How are people using the BMC and/or VPC to make such a decision? I'm attaching a diagram that provides a very high-level business logic diagram as a point of reference and/or to stimulate feedback,…Continue

Tags: decision, launch, canvas, model, business

Problem Discovery - Is this an emerging "discipline" for business theory?

Started Dec 20, 2011 0 Replies

I've been diving into the customer development and lean start-up literature lately and one book, by the way, that stands out is…Continue

Tags: customer, discovery, solution, problem

From BMC to Brand Identity

Started Dec 1, 2011 0 Replies

I am wondering how (if at all) people are using the Business Model Canvas to inform their Brand Identity choices. Whenever I have a graphic designer develop a Brand Identity for a new or emerging…Continue

Tags: Strategy, Identity, Brand, Model, Business

The Lean Canvas - Analysis

Started this discussion. Last reply by Kenneth McGrath Nov 25, 2011. 2 Replies

I just came across a variation of the Business Model Canvas (BMC) by Ash Maurya courtesy of a colleague here. As someone who has a deep interest in lean start-ups, I was fascinated by this…Continue

Tags: maurya, ash, canvas, start-up, lean

Gifts Received


Kenneth McGrath has not received any gifts yet

Give a Gift


Kenneth McGrath's Page

Profile Information

Why are you passionate about business models and business model innovation?
I believe that most business' success hinges on a solid understanding of the business model, along with a plan to exploit that clear understanding.
How would you best describe your level of expertise when it comes to business models?
What's your URL?
Who do you work for? What do you do?
Strategic Business Analyst / Educational Media Producer / Entrepreneur
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Private Sector
What is the size of the organization you work for?
Do you want to add anything? Feel free. Any topic. is my PERSONAL web page for anyone interested in that information.

Comment Wall (1 comment)

You need to be a member of Business Model Innovation Hub to add comments!

Join Business Model Innovation Hub

At 4:45pm on October 14, 2011, Mike Lachapelle said…

Hi Ken - welcome back to the Hub

I approved this profile, but was a little unsure whether you had forgotten you were already registered on the hub, or whether you wanted to create a new profile - with new company data.

I would like to have only one profile per person in the system, so would you like me to remove the old profile?




© 2018   Created by Alex Osterwalder.   Powered by

Badges  |  Report an Issue  |  Terms of Service