Kenneth McGrath
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  • Ottawa, Ontario
  • Canada
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Kenneth McGrath's Discussions

Should I Launch?

Started Apr 22, 2013 0 Replies

How are people using the BMC and/or VPC to make such a decision? I'm attaching a diagram that provides a very high-level business logic diagram as a point of reference and/or to stimulate feedback,…Continue

Tags: decision, launch, canvas, model, business

Problem Discovery - Is this an emerging "discipline" for business theory?

Started Dec 20, 2011 0 Replies

I've been diving into the customer development and lean start-up literature lately and one book, by the way, that stands out is…Continue

Tags: customer, discovery, solution, problem

From BMC to Brand Identity

Started Dec 1, 2011 0 Replies

I am wondering how (if at all) people are using the Business Model Canvas to inform their Brand Identity choices. Whenever I have a graphic designer develop a Brand Identity for a new or emerging…Continue

Tags: Strategy, Identity, Brand, Model, Business

The Lean Canvas - Analysis

Started this discussion. Last reply by Kenneth McGrath Nov 25, 2011. 2 Replies

I just came across a variation of the Business Model Canvas (BMC) by Ash Maurya courtesy of a colleague here. As someone who has a deep interest in lean start-ups, I was fascinated by this…Continue

Tags: maurya, ash, canvas, start-up, lean

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Kenneth McGrath's Page

Latest Activity

Kenneth McGrath updated their profile
Mar 11, 2014
Kenneth McGrath and Mark Layder are now friends
Mar 11, 2014
Kenneth McGrath might attend Kristel Veerman's event
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Masterclass Business Model Innovation by Patrick van der Pijl in London at Wallace Space

April 29, 2014 to April 30, 2014
New tools for strategy and innovationOn June 23 and 24 2014, Patrick van der Pijl (producer of Business Model Generation) will run a 2-day masterclass Business Model Innovation in English in Amsterdam. During the masterclass the Business Model Canvas will be combined with other innovation techniques and visual tools, to help you design a new strategy and innovative business models for your organization.New skills,…See More
Mar 11, 2014
Kenneth McGrath liked Kristel Veerman's event Masterclass Business Model Innovation by Patrick van der Pijl in London
Mar 11, 2014
Kenneth McGrath liked Nicolas de Vicq's event Business Model You® Master Class led by Dr. Timothy Clark: Brussels, April 2014
Mar 11, 2014
Kenneth McGrath liked Nicolas de Vicq's event Business Model You® Workshop led by Dr. Timothy Clark: Brussels, April 2014
Mar 11, 2014
Kenneth McGrath replied to Mike Lachapelle's discussion Importance of integration - new tool for canvas by Alex
"I didn't personally take on the idea of integrating the two models from the original post.  I came up with that idea on my own and it's something that I do often to test how models or ideas might relate to one another.  In this…"
May 19, 2013
Kenneth McGrath replied to Mike Lachapelle's discussion Importance of integration - new tool for canvas by Alex
"I re-drew it as follows because of concerns that I might create confusion around the fact that there can be MANY VPCs in relation to a BMC.  "
May 15, 2013
Kenneth McGrath replied to Hans Delporte's discussion Business model patterns in Healthcare - pattern 2
"I've heard about this before and I definitely think it's the way to go.  In this case the same VPs are offered as in pattern 1 (earlier post).   What changes?    Payment(s) based on treatment (receipt of treatment…"
May 10, 2013
Kenneth McGrath replied to Hans Delporte's discussion Business model patterns in Healthcare - pattern 1
"So if I understand your problem discovery space, the two (2) VPs are:   1) non-commercial (federally covered/subsidized) reimbursed services; and, 2) commercial (non-reimbursed) services.   So two Customer Segments are definitely those…"
May 10, 2013
Kenneth McGrath replied to Erik Wallin's discussion Extension of model to triple bottomline evaluation
"The glaring problem with my integrated version is that the VPC should be thought more as a multi-layered (several canvases because there are presumably more than one Customer Segment each with different "jobs"). So it's more that the…"
May 7, 2013
Kenneth McGrath replied to Siegbert Till's discussion The company within the company
"Most Directors will tell you that CASTING a movie is the key to a successful production.  So it follows that involving the right people in any innovation will make the difference.  A lot of people are hoop-jumpers, moving from school to a…"
May 7, 2013
Kenneth McGrath replied to Siegbert Till's discussion The company within the company
"Two ideas come to my mind, namely: 1) By encouraging employees to become key partners within the business such that they see themselves as levers of change towards sustainable profitability; and, 2) By making employees responsible for how they work…"
May 6, 2013
Kenneth McGrath replied to Erik Wallin's discussion Extension of model to triple bottomline evaluation
"This coming Sunday May 5th is International Permaculture Day.  For those who are not familiar with the term permaculture, there's an excellent website that describes it's principles at:http://permacultureprinciples.com Now, for those…"
May 2, 2013
Kenneth McGrath replied to Jazz Rasool's discussion Strategy on a Page v Business Canvas
"Hmmm... I'm not sure what to make of their template and their Excel download doesn't appear to elaborate.  Personally, I think it needs work... a LOT of work.  To be fair, I've not watched any of their videos (yet).  I…"
May 1, 2013
Kenneth McGrath replied to Erik Wallin's discussion Extension of model to triple bottomline evaluation
"Thanks.  I wanted to show the relationship between the VP and CS of course (as these are interest-based via. pain/gains).  I also wanted to show how Key Partners are (to me) valuable precisely because they can be leveraged to help with any…"
Apr 30, 2013

Profile Information

Why are you passionate about business models and business model innovation?
I believe that most business' success hinges on a solid understanding of the business model, along with a plan to exploit that clear understanding.
How would you best describe your level of expertise when it comes to business models?
knowledgeable
What's your URL?
http://www.agilebusinessanalysis.ca
Who do you work for? What do you do?
Strategic Business Analyst / Educational Media Producer / Entrepreneur
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Private Sector
What is the size of the organization you work for?
1-10
Do you want to add anything? Feel free. Any topic.
KennethMcGrath.com is my PERSONAL web page for anyone interested in that information.

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At 4:45pm on October 14, 2011, Mike Lachapelle said…

Hi Ken - welcome back to the Hub

I approved this profile, but was a little unsure whether you had forgotten you were already registered on the hub, or whether you wanted to create a new profile - with new company data.

I would like to have only one profile per person in the system, so would you like me to remove the old profile?

Cheers

Mike

 
 
 

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