Luca Orlassino
  • Male
  • Milano
  • Italy

Luca Orlassino's Friends

  • Menna ELSalhy
  • Benson Garner

Luca Orlassino's Discussions

Value Proposition in Ads, Homepages, Slogans, etc.: Post Your Favorites and Share the Fun!

Started this discussion. Last reply by Luca Orlassino Dec 9, 2013. 2 Replies

Some companies are more successful than others at communicating how deeply they understand their customers' perspectives. Some make explicit reference to customers' jobs, gains and pains.Can you…Continue

Tags: advertising, amex, pains, gains, proposition

Group Forum vs. Main Forum: a Visibility Gap?

Started this discussion. Last reply by gniot group Jun 19, 2015. 4 Replies

As a BMC enthusiast, I signed up to the Business Model Hub community as soon as I discovered it. Recently, I created a Group called "Business Model Internationalization", a topic I am constantly…Continue

Tags: internationalization, visibility, community, forum, groups

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Profile Information

Why are you passionate about business models and business model innovation?
Because it is part of my daily job to analyse and compare how similar businesses are being carried on in different markets, as well as to help designing global models for new international businesses and products.
How would you best describe your level of expertise when it comes to business models?
What's your URL?
Who do you work for? What do you do?
I work for Gi Group, the largest Italian company in the Staffing and Recruiting industry, operating in 19 countries and serving large MNC worldwide. I work in the Strategic Marketing & Business Development Department.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Staffing & Recruiting
What is the size of the organization you work for?
Do you want to add anything? Feel free. Any topic.
I have successfully introduced the use of the Business Model Canvas and of the Value Proposition Canvas tools in the organization I work for. I have defined a "Methodology for the design and the internationalization of new global solutions and products", based on the BMC and on the VPC, which is currently being used as a base for all new products and services.
I have more than once helped my friends in conceptualizing their startups, through the use of the BMC/VPC, always with excellent feedbacks from them.

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At 2:06am on July 8, 2013, LUCA DESTEFANIS said…

ottimo. ma pls non usiamo un altro social network!!!!

my mail: lucadestefanis @

At 7:48am on July 4, 2013, LUCA DESTEFANIS said…



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