Business Model Innovation Hub
... where visionaries, game changers, and challengers discuss business models
Manuel Grassler's Discussions
Business Model for an In-house Ad Agency
Started this discussion. Last reply by Ian Perry Apr 25. 1 Reply 1 Like
Hi!My company is planning to implement an in-house ad or creative agency into the company. There is already a strong marketing team which is mainly focused on marketing tactics. However my bosses…Continue
Potential Business Models for Coworking Spaces
Started this discussion. Last reply by Bernhard Weber Aug 30, 2011. 4 Replies 0 Likes
Hi! I am currently involved in a project group to develop a business model for coworking spaces in our hometown.We are still in a brainstorming phase so no concrete business model has been created…Continue
Business Game
Started this discussion. Last reply by Jon Swift Dec 5, 2011. 19 Replies 3 Likes
After I finished the Business Model Generation I had an idea: Why not creating a board game for visionaries, game changers, entrepeneurs and whoever likes to create some business idea in a fun way? I…Continue
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Ian Perry replied to Manuel Grassler's discussion Business Model for an In-house Ad Agency"A typical advertising agency has 4 groups, divided as: account management, media buying, creative department and the research department.
But before you start your own in-house ad campaign, perhaps it is a good idea to start with the basics.…"
Manuel Grassler posted a discussionBusiness Model for an In-house Ad Agency
Hi!My company is planning to implement an in-house ad or creative agency into the company. There is already a strong marketing team which is mainly focused on marketing tactics. However my bosses don't want to spend a lot of money on creative agencies in hope to get the big idea especially as our target group is quite special.So I got the task to create some models on how the agency could work on two levels:First it needs to be an in-house agency delivering creative campaigns for the whole…See More
Manuel Grassler commented on Manuel Grassler's blog post BUSINESS GAME"Hey!
Thx for the reply I would appreciate a cooporation on this! I will try to setup a skype meeting in January and keep you posted!"
Manuel Grassler left a comment for Claudio D'Ipolitto"Hi Claudio, Thx for the befriending!
I was a Little busy the Last months as a I will move to a New Company!
However Your reply motivates me to pick up the Project and move in with it! Unfortunately I don't think it will be Possible before 2012!…"
Claudio D'Ipolitto commented on Manuel Grassler's blog post BUSINESS GAME"I´m excited about joining efforts to create a business game that combines FUN, CREATIVITY and EXPERIENTIAL LEARNING.
I work in the development of a web-supported digital business game called Desafio Sebrae (Sebrae Challenge) that in 12 years…"
Jon Swift replied to Manuel Grassler's discussion Business Game"Something to keep in mind if this game was developed for a computer environment...it would be cool to offer a multi-player online mode. Different entrepreneurs could face off against one another in certain industries for example. Just a…"
Sylvain Montreuil commented on Manuel Grassler's blog post BUSINESS GAME"Hi,
I kind of had the same insight once I finish reading the book BMG. I tought it would be great to be able to create a board game environment where you had to build your business model with different components and then adapt it to make it work…"
Profile Information
- Why are you passionate about business models and business model innovation?
- As the entrepreneurial spark hit me a year ago I am quite passionate about creating my own business model combining my business education with my second designrelatd education. The book with it's core message that new business model generation needs design processes to flourish inspired me and gave me the sign that my thinking approach is the thinking of the future. My approach is not knowledge or fact based, although a fine base is there, but more principle based, as nowadays not knowledge is the key but creative thinking and combining of different knowledge as well as to know where to get the right knowledge and how to use it for your success.
- How would you best describe your level of expertise when it comes to business models?
- some knowledge
- Who do you work for? What do you do?
- Currently I work for one of the major medical devices companies in the world as a strategic procurement manager. However most task within the company before procurement department were concept related in order to create new models for environmental and quality management systems as well as a supplier audit managment model in my master thesis. The business model canvas would have helped me in the past and surely will in the future
- What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
- medical devices, design
- What is the size of the organization you work for?
- 10'000+
- Do you want to add anything? Feel free. Any topic.
- I am currently in a career transition phase from economic business to the creative industry as the fulfillment and freedom to spin ideas and models is much more freely. So I set 2011 as an orientation year, where I won't decide where exactly I will position myself. The idea is when you start on a new way you meet a lot of interesting people and attract likeminded people. Thiese encounters generate a lot of ideas. My restriction that no decision can be meade in 2011 relates to this because I don't want to get hooked by the first idea. Quantity first, Quality later !
Manuel Grassler's Blog
BUSINESS GAME
Posted on August 8, 2011 at 1:01pm 4 Comments 3 Likes
After I finished the Business Model Generation I had an idea: Why not creating a board game for visionaries, game changers, entrepeneurs and whoever likes to create some business idea in a fun way?
I am a board game passionate especially in the more sophisticated, strategic sector. I had the idea long ago to create a game where managerial decisions are reflected in a board game in order to show managers how their decisions impact the company as well as the lives of their employees.…
Events
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BMUGOslo 3.0 - Is the traditional business plan dead?
May 31, 2012 from 4pm to 7pm – MESH
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