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Marketing plan
Started this discussion. Last reply by MarieClaude Jan 25. 2 Replies 0 Likes
Hi there!I woul like to use the Canvas to build a marketing plan for a business that is not very mature in term of marketing strategy . Any advices / recommendations? thank you!Continue
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Mike Lachapelle replied to MarieClaude's discussion Marketing plan"The content of the front stage components (Customer segments,. Value proposition, Channels and Customer relationships) should hold all the material you need to create a viable marketing plan.
Part of the strategy could include a channel strategy…"
MarieClaude posted a discussionMarketing plan
Hi there!I woul like to use the Canvas to build a marketing plan for a business that is not very mature in term of marketing strategy . Any advices / recommendations? thank you!See More
Profile Information
- Why are you passionate about business models and business model innovation?
- I'm an Outside the box thinker!
- How would you best describe your level of expertise when it comes to business models?
- knowledgeable
- Who do you work for? What do you do?
- Norda Stelo, an engineering firm in Québec city and I'm a marketing consultant.
- What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
- Engineering services
- What is the size of the organization you work for?
- 101-1'000
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