Mark Thompson
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Profile Information

Why are you passionate about business models and business model innovation?
I love to design business model innovation.
What's your URL?
Who do you work for? What do you do?
I am a blogger on business model.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Public Sector

Mark Thompson's Blog

Market Your Business in the Right Way

Posted on July 18, 2016 at 12:37pm 0 Comments

These days marketing is something you can’t simply miss when you are running your business. Whether you are selling different products or even services, marketing them is essential and it has a direct impact on your revenues as well. It can also be expensive and one way many business owners spend a lot of money on. But if you can invest it right, you can save that money and also make the most out of it. This is why we thought about throwing some light to this topic of marketing. Here are…


Tips on Choosing Your Advertising Platform

Posted on June 23, 2016 at 9:00am 0 Comments

When it comes to advertising, there is no one size fits all theory in play. The type of marketing that you do as well as the medium that you opt for should be dependent on your business. No matter how creative, what works for one company may fizzle with another. It is all about matching the advertising platform to your brand. As the internet and its many social media outlets grow more prolific, it can be difficult to decide which path to take. To make this a little easier, consider each of…


Ways on How to Identify Stakeholders in Your Business

Posted on May 12, 2016 at 3:00pm 0 Comments

Stakeholders comprise of individuals or groups of individuals who are related to the organization or affect the objectives of an organization either directly or indirectly. As a business owner, you have to identify your stakeholders before you can manage them. Most businesses will sort help from PR Agency in Melbourne who can help them achieve such an objective. Stakeholders will be classified in different levels…


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