Michael Johnson
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Why are you passionate about business models and business model innovation?
Business modeling provides an understandable mapping process for something that has been largely intuitive for entrepreneurs until the advent of business model systems and principles.
How would you best describe your level of expertise when it comes to business models?
some knowledge
Who do you work for? What do you do?
A media and marketing and social impact group
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
marketing and design
What is the size of the organization you work for?

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