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Michael van der Steen
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Michael van der Steen's Discussions
Tools for creating customer focus
Started Aug 17, 2010 0 Replies 0 Likes
Having a background in user centered design, I want to share with you a tool that I often used to create user centered products. This tool, called personas, can support you in gaining indepth…Continue
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Michael van der Steen replied to Peter Froberg's discussion Design thinking and business model innovation."Hi Peter
Personas are used to understand customers, kind of a "user model" constructed with the use of contextual interviews and scenarios with a persona being the main character to validate / prototype a business model.
Hope this…"
Michael van der Steen replied to Peter Froberg's discussion Design thinking and business model innovation."Hi Peter,
Interesting thoughts :o) I like to make use of "personas" and techniques from contextual design for a deep and holistic user / customer image. Next to that, i like to employee the use of scenarios together with the techniques…"
Michael van der Steen replied to Deborah Mills-Scofield's discussion New biz model for medical devices"Deborah,
Looking ath NYT article and assuming the problem is that disposables are thrown away, any new business model should focus on changing behavior. Just a thougth on this: mabey you could consider the Multi-Sided platform where hospitals will…"
Michael van der Steen posted a discussionTools for creating customer focus
Having a background in user centered design, I want to share with you a tool that I often used to create user centered products. This tool, called personas, can support you in gaining indepth knowledge about your customers. Personas backgroundPersonas were first introduced by Alan Cooper as part of his "Goal Directed Design" methodology. Personas, as used in the Goal Directed Design methodology, are architypical users that are based on behavioral patterns, goals, desires and the environment of…See More
Profile Information
- Why are you passionate about business models and business model innovation?
- Discovering and desinging efficient and effective ways to deliver customer centered products and services based on a holistic approach
- How would you best describe your level of expertise when it comes to business models?
- some knowledge
- Who do you work for? What do you do?
- As a consultant for a global lease company I am involved with understanding and designing business models and processes and aligining IT solutions with these models and processes in a customer centered fashion
- What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
- Financial Services
- What is the size of the organization you work for?
- 1'001-10'000
- Do you want to add anything? Feel free. Any topic.
- Co-creation, persona's contextual design and innovation are topics that drive my professional interest in business model generation
Events
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BMUGOslo 3.0 - Is the traditional business plan dead?
May 31, 2012 from 4pm to 7pm – MESH
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