Why are you passionate about business models and business model innovation?

As a consultant, I tend to attract customers who have the imagination to dream, the guts to change but who seek help in finding ways to materialize their dreams and gain support from their organizations and customers. To guide these customers is a balancing act between the inspiring path of creative divergence and a thorough understanding of the strategic considerations. Mindblowing ideas without a connection to the business make no sense, neither will you win the game with a detailed market analysis but no distinctive offering.

How would you best describe your level of expertise when it comes to business models?

knowledgeable

What's your URL?

http://www.lime-tree.nl

Who do you work for? What do you do?

I work most often for organisations that seek breakthrough ideas and concepts, starting from an existing organisation. In other words: re-inventing themselves in search for new relevance and value. My knowledge of this creation process is the constant element, the customers can differ a lot.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

food, telco, financial services, non-profit, health care, consultancies

What is the size of the organization you work for?

1-10

Do you want to add anything? Feel free. Any topic.

Specific experience: branding- and communication strategy, campaign management, product development, service innovation, creativity coaching, presentations, hosting and facilitating conferences and workshops.