Why are you passionate about business models and business model innovation?

Innovation is the main force that acts changing markets and ultimately, societies. My goal is to make a difference.

How would you best describe your level of expertise when it comes to business models?

novice

What's your URL?

http://pedrodrable.com

Who do you work for? What do you do?

I'm a copywriter in an advertising agency.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Advertising

What is the size of the organization you work for?

101-1'000