Great to hear your input, i have tried to take them a bit further below.
1. I agree that the canvas can be a great framework for gathering knowledge of the current business model.
As you mention it can be a language for talking about the…"
Thanks for the replay, I know about the idea of using personas and have used it a few times. what I was wondering about is how you implement contextual design on a more overall level ?
Personas are used to understand customers, kind of a "user model" constructed with the use of contextual interviews and scenarios with a persona being the main character to validate / prototype a business model.
After reflecting on your post, I have a couple of comments:
1. You associate the business model canvas with Martin's second part, visualizing and prototyping, but I have used the canvas quite effectively in the first part of…"
Interesting thoughts :o) I like to make use of "personas" and techniques from contextual design for a deep and holistic user / customer image. Next to that, i like to employee the use of scenarios together with the techniques…"
Why are you passionate about business models and business model innovation?
When looking at fostering change, I am facinated by the idea of finding leverage. Business model innovation is one of the areas where you say: "wait a minute, lets look at this on a deeper level" and I love that.
How would you best describe your level of expertise when it comes to business models?