Why are you passionate about business models and business model innovation?

Visual and engaging methodology. Light is right when trying to help people busy with present business to think about what is behind what they do and implications for the future.

How would you best describe your level of expertise when it comes to business models?

knowledgeable

What's your URL?

http://mcneilstrategic.com

Who do you work for? What do you do?

Owner of management consulting business with focus on marketing and strategic plan development / deployment.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Startup operations in technology - but not exclusively

What is the size of the organization you work for?

freelance/independant