Why are you passionate about business models and business model innovation?
I am passionate about business model innovation, because I see too much standard procedures in creating business plans for startups. Many clients of mine are product- and resource-oriented, when planning a new enterprise. The business model canvas helps, to focus on value propositions and customer needs first and then paint a big picture of the new company. The book Business Model Generation has changed my perspective on consulting with startups and creating business plans.
How would you best describe your level of expertise when it comes to business models?