Why are you passionate about business models and business model innovation?

I´m addicted to ongoing improvement both in personal and professional arena and I believe there's still a lot of ground to be covered on that matter.

How would you best describe your level of expertise when it comes to business models?

some knowledge

What's your URL?

http://www.momentumww.com

Who do you work for? What do you do?

I work for Momentum Worldwide, brand activation group ownded by McCann Worldgroup.

I´m the Strategy Director currently responsible for the the Market Intelligence, IT and Commercial departments at Momentum In-Store, which is the Retail & Shopper Marketing division of Momentum Brazil.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Communications, Retail, Consumer Goods, Distribution

What is the size of the organization you work for?

1'001-10'000