Why are you passionate about business models and business model innovation?

I worked for 10 years at a large multinational who were singly unwilling to admit that their previously very profitable business model was now fatally flawed. I spent years trying to instigate change and in the process of looking at alternative business models and presenting them, I developed a passion for it. I now do it for a living.

How would you best describe your level of expertise when it comes to business models?

knowledgeable

Who do you work for? What do you do?

I'm a marketing strategy consultant.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Start-ups and established businesses in the tech sector

What is the size of the organization you work for?

freelance/independant