Why are you passionate about business models and business model innovation?

I want to create new ways of working

How would you best describe your level of expertise when it comes to business models?

some knowledge

What's your URL?

http://rifa.co.uk

Who do you work for? What do you do?

I work in digital: for start-ups and for global global brands

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Marketing

What is the size of the organization you work for?

1-10