Why are you passionate about business models and business model innovation?

I'm a marketing professor who works predominately with engineering and science students, many of whom aspire to create, launch, and nurture a startup. It's a lot of fun teaching them business model discipline.

How would you best describe your level of expertise when it comes to business models?

knowledgeable

What's your URL?

http://cba.ua.edu/personnel/rmorgan

Who do you work for? What do you do?

I'm a professor of marketing at the University of Alabama and executive director for innovation initiatives in the Culverhouse College of Commerce & Business Administration at Alabama.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

academia

What is the size of the organization you work for?

1'001-10'000