Roberto Serrano
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Latest Activity

doraglezitd and Roberto Serrano are now friends
May 16, 2011
Roberto Serrano updated their profile
May 15, 2011
Roberto Serrano replied to Alex Osterwalder's discussion Ideas for the Business Model Generation
"I would recommend 2 sections: 1. A section on value chains to help in the analysis and discrimination of key activities. 2. A section to introduce the concept of return on invested capital (ROIC) and it's link to value creation. This will help…"
May 15, 2011
Roberto Serrano and Giselle Della Mea are now friends
May 14, 2011
Roberto Serrano replied to Alex Osterwalder's discussion Propose New Business Model Patterns to Describe and Discuss
"Actually, the pattern can  be extended to any kind of asset: * Fixed assets (properties, equipment, land, etc.)  & any kind of goods * Money (as a share of available capital) * Time (as share of available hours)   The Key…"
Jan 12, 2011
Roberto Serrano replied to Alex Osterwalder's discussion Propose New Business Model Patterns to Describe and Discuss
""Managed Shared Assets" is a pattern I believe can be applied  to a wide range of assets that typically are under-utilized.  Airplanes Cars Boats Machinery Buildings/Offices Vacation homes Computer Systems /…"
Jan 6, 2011
Roberto Serrano replied to Alex Osterwalder's discussion Propose New Business Model Patterns to Describe and Discuss
""Managed Shared Assets" is a pattern I believe can be applied  to a wide range of assets that typically are under-utilized.  Airplanes Cars Boats Machinery Buildings/Offices Vacation homes Computer…"
Jan 4, 2011
Roberto Serrano is now a member of Business Model Innovation Hub
Nov 26, 2010

Profile Information

Why are you passionate about business models and business model innovation?
I struggled for years to find a simple way to analyze, design and communicate business models, then I found Alex work with the canvas and Business Model Generation, which I found extremely valuable. I truly believe it will become a standard in business and etrepreneurship.
How would you best describe your level of expertise when it comes to business models?
knowledgeable
What's your URL?
http://startuppal.wordpress.com
Who do you work for? What do you do?
10 years of IT & Business consulting and 10 years in Telecom in IT and Marketing & Product Development, currently I am an entrepreneur.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Telecomm, Financial Services, Airline, Internet, Social Networks
What is the size of the organization you work for?
1-10

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