... where visionaries, game changers, and challengers discuss business models
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“Customer Growth Hacking is at the heart of the Entrepreneurial Revolution (ER), the epicenter of which is in Silicon Valley.” Rod King
First, let’s take a short quiz:
Who is a CUSTOMER GROWTH HACKER?
1. Is (s)he someone making TRADITIONAL BUSINESS PLANNERS obsolete?
2. Is (s)he someone making TRADITIONAL MARKETERS obsolete?
3. Is (s)he someone making TRADITIONAL…Continue
Traditional Business Planning theories and tools are becoming obsolete. Traditional Business Planning theories and tools are not keeping pace with the high rate of change and innovation in the startup world. Many startups are no longer using traditional business plans. Many startups do not formally start with applying Porter's Competitive Strategy or Value Chain. For the many billion dollar startups that…Continue
The late Peter Drucker once said, "The purpose of business is to create and keep a customer." How wise!
And what a customer-centric presentation of a business's main goal especially for startups: create and keep customers. But, how can entrepreneurs as well as startups rapidly and inexpensively acquire, retain, and grow customers?
To answer the above question, this article introduces the concept…Continue
It would not come as news to many that use of the traditional business plan is steadily declining especially in the world of Lean Startups.
Some advocates in the Lean Startup world have even issued a war cry: “Burn the Business Plan!” But, should the business plan be burned?
Right now, we simply do not know whether the business plan should be burned. We…Continue
"The art and science of invention can be effectively learned as well as taught." Rod King
Almost twenty years ago, there was a polarizing argument in the magic (conjuring) community. Some magicians were arguing that invention of magic tricks could be learned but cannot be taught. In other words, learning to invent takes place mainly through tacit knowledge and experiential learning. Other…Continue