• Male
  • Clovis, California
  • United States

Rod's Friends

  • Ronnie Gladney
  • Alex Cavallaro
  • Leticia Mendonca
  • Ismail Berkan
  • Bill Gordon
  • Srinivasan N
  • mohammed ahmed
  • Aristo Purboadji
  • Conrado Gaytan
  • Juliana Feitosa Andrade
  • Ronaldo S G Ribeiro
  • Jukka Ala-Mutka
  • Maria Augusta Orofino
  • Ismael Sandoval
  • Luis Fernandes

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Profile Information

Why are you passionate about business models and business model innovation?
I'm passionate about business models and business model innovation because I've independently developed a Zoomable Business Model (ZBM) that could be used to simply and visually describe, improve, design, innovate, and manage the whole as well as any element of a business. I'm interested in applying the ZBM to other situations as well as collaborating with other people working on business model design.
How would you best describe your level of expertise when it comes to business models?
What's your URL?
Who do you work for? What do you do?
Ideal Solutions Management (ISM)

International Technological University (ITU) in San Jose, Silicon Valley
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
What is the size of the organization you work for?
Do you want to add anything? Feel free. Any topic.
I'd like to introduce you and other members of the community to a very simple but fascinating tool for visual modeling, analysis, brainstorming, and innovation. The tool, which I call the Infinitely Zoomable Page (IZP)" facilitates every aspect of business model analysis, design, innovation, and performance management. A specific application of IZP is the Zoomable Business Model (ZBM), which is a dashboard which integrates ideas from concepts and tools of business system modeling, value/supply chain, Six Sigma, and balanced scorecard. In short, the ZBM is a one-in-all tool for improving innovation, efficiency, and effectiveness of businesses.

I look forward to discussing and sharing ideas with as well as learning from the community.

Rod King, Ph.D.

Rod's Blog

Resolve Trade-offs Between the BUSINESS MODEL CANVAS, MISSION MODEL CANVAS and LEAN CANVAS: How You Can Simply Have Your Cake and Eat It!

Posted on April 16, 2017 at 6:31am 0 Comments


In the world of startups and entrepreneurship, there seems to be a tessellated or jigsaw-like canvas for every type of project. The basic allure of a jigsaw-like canvas is its use as a visual checklist that facilitates visual and collaborative thinking.

Perhaps, the three most popular canvases are the Business Model Canvas, Mission Model Canvas, and Lean Canvas. Each canvas is presented on a separate page since each has a trade-off that is…


THE AMBIDEXTERITY PRINCIPLE: How Every Great Leader, Strategist, and Team Creates Win-Win Solutions

Posted on August 7, 2015 at 7:00pm 0 Comments


“Human progress greatly depends on our ability to create and adopt win-win solutions.” Rod King



Harry S. Truman, the 33rd President of the United States, once said:

 Give me a one-handed economist! All my economists say, ''On the one hand, on the other [hand].''”

If I may literally interpret Truman’s quote, Truman was saying that economists tend to offer two unipolar solutions that…


A Simple Business Model Classification System for Every Industry on the Planet

Posted on July 4, 2015 at 6:00pm 0 Comments


"There are three business model shapes in every industry on the planet." Rod King


Millions of businesses and myriad business models exist in the world. However, every business or business model has one of three business model shapespipe, valley, or diamond. The graphic below presents a simple business model classification…


4Q-Business Model Strip: The DNA of a Faster, Simpler, and Scalable Business Modeling Tool

Posted on June 7, 2015 at 4:30pm 0 Comments


"Simplicity is the ultimate sophistication." Leonardo da Vinci


Of all strategies for business growth, the approach of creating game-changing business model innovation is widely acclaimed as the most profitable and defensible way of growing a business. Extraordinarily successful companies such as Google, Apple, Groupon, Uber, and Airbnb introduced game-changing business models in their industries. From my perspective,…


Business Plan vs. Business Model vs. Strategy. Eliminate the Blah-Blah-Blah in Startups & Companies!

Posted on June 2, 2015 at 7:39pm 0 Comments


"Strategically executing and pivoting while tactically experimenting with your business model is most likely to translate an explicit vision and business plan into reality." Rod King


In the world of business today, there are 3 “Musketeer”-questions for which there seem to be a virtually infinite amount of answers or “Blah-Blah-Blah!” Entrepreneurs, strategists, investors, and educators alike are struggling to properly…


Comment Wall (4 comments)

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At 4:05am on November 22, 2012, Leticia Mendonca said…

Hi Rod,

Thanks for connecting. Have a great day ahead!



At 3:35pm on September 30, 2009, Lukas Feuerstein said…
Hi Rid !I'm currently writing my Master thesis on "data centric business models" and conducting a short 5-10 minutes online survey . I would be thrilled if you are able to participate
Thanks a lot
At 12:20pm on March 6, 2009, Jonas Lindelöf said…
Thanks for your message. Looking forward to hear about your model.

At 7:59am on February 20, 2009, Alex Osterwalder said…
Rod, good to have you on the Hub. Looking forward to hearing more about your ideas!

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