Rodrigo Souza
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  • Brasilia, Distrito Federal
  • Brazil
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Manoj Puthenveetil commented on Rodrigo Souza's blog post Specific or general business model?
"Hi Rodrigo, I agree with your observation and Mike's comments below. The company I work for has 3 distinct business lines: Software, Hardware, and Services. Within Software there are multiple divisions with several hunders of products touching…"
Jun 15, 2012
Mike Lachapelle commented on Rodrigo Souza's blog post Specific or general business model?
"Rodrigo; You are certainly correct in your analysis. There are any number of organizations whose business model is an amalgam of different business lines or types. In the BMG Alex & Yves discuss unbundling businesses to understand the individual…"
Jun 13, 2012
Rodrigo Souza posted a blog post

Specific or general business model?

It is possible to design a more general business model for an organization and also specific business models for each business or client segment within that same organization. Both models not only should coexist but they should also be highly connected. Sometimes it is useful to start with the development of the more general model and then drill down to the more specific business models. Sometimes the opposite works better. The difficult part, in my opinion, is the link between models. The more…See More
Jun 12, 2012
Rodrigo Souza is now a member of Business Model Innovation Hub
Jun 12, 2012

Profile Information

Why are you passionate about business models and business model innovation?
I've been working with business models for a while helping companies, governments and not for profit organizations see who they work for, what they do and how they do it.
How would you best describe your level of expertise when it comes to business models?
knowledgeable
What's your URL?
http://www.macroplan.com.br
Who do you work for? What do you do?
Macroplan, a company specialized in scenarios, strategy, innovation management and strategic management, working with private companies, governments and not-for-profit organizations for 22 years.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Oil & gas, public sector, not-for-profit business oriented organizations
What is the size of the organization you work for?
11-100

Rodrigo Souza's Blog

Specific or general business model?

Posted on June 12, 2012 at 10:00pm 2 Comments

It is possible to design a more general business model for an organization and also specific business models for each business or client segment within that same organization. Both models not only should coexist but they should also be highly connected. Sometimes it is useful to start with the development of the more general model and then drill down to the more specific business models. Sometimes the opposite works better. The difficult part, in my opinion, is the link between models. The…

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