Why are you passionate about business models and business model innovation?

I like to think of myself as a serial "intra-preneur". I work for a large state-owned corporation, but I've worked with teams inside the company to push forward innovative apps and new business processes. I spend a great deal of my day dreaming up better ways of doing things.

I've also worked at a tech startup based out of Chicago, where I helped develop the business model for marketing and distribution of an iPad app.

How would you best describe your level of expertise when it comes to business models?

some knowledge

What's your URL?

http://vermillionapps.com

Who do you work for? What do you do?

For my day job, I work for a Canadian provincial utility.

I also run a small company that assists SMBs in moving to their IT processes to the cloud.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Utilities/SMBs

What is the size of the organization you work for?

freelance/independant, 10'000+