Why are you passionate about business models and business model innovation?

I never grew out of asking 'why?'

How would you best describe your level of expertise when it comes to business models?

knowledgeable

What's your URL?

http://ca.linkedin.com/in/sballard

Who do you work for? What do you do?

lead and champion transformational and multi-line innovation projects across ATB Financial

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

financial services

What is the size of the organization you work for?

1'001-10'000