Why are you passionate about business models and business model innovation?

As a way of engaging students and provide new innovative methodologies which captivate attention and drive entrepreneurship

How would you best describe your level of expertise when it comes to business models?

knowledgeable

What's your URL?

http://www.harper-adams.ac.uk

Who do you work for? What do you do?

Harper Adams University College

Senior Lecturer in Business Management & Marketing

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Education (academia)

What is the size of the organization you work for?

101-1'000