Spark N Launch
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When to start using the business model approach?

Started this discussion. Last reply by Mike Lachapelle May 8, 2012. 6 Replies

Hi All,I am currently brainstorming some small business ideas however am unsure when and how to apply the Business Model concepts.I have read from others here that the Business Model canvas can be…Continue

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Mike Lachapelle replied to Spark N Launch's discussion When to start using the business model approach?
"discalimer - this is a very cursory explanation of a process with many steps The use of the canvas is really contingent upon how clear you are on what you want to do. The first challenge you have to face is often identified as the problem solution…"
May 8, 2012
Spark N Launch replied to Spark N Launch's discussion When to start using the business model approach?
"Okay. Maybe some examples would help. So if I have an idea (a website to sell widgets) - can I use the canvas? Then speak to potential customers etc to fill in the gaps and evaluate if the idea has any value? If I don't have an idea, but…"
May 8, 2012
Ian Perry replied to Spark N Launch's discussion When to start using the business model approach?
"It actually depends on your startup’s product or service offers. For instance, if you are an online media startup or focusing on software and web services, the typical business model choice will be advertising or direct monetization. One…"
Apr 24, 2012
Spark N Launch replied to Spark N Launch's discussion When to start using the business model approach?
"Thanks for the responses. Having looked at the CDM I am a little confused as I don't think it simplifies things - it just adds another dimension. Would you utilise the BMC and CDM during an early startup evaluation session? Would elements…"
Mar 20, 2012
Mike Lachapelle replied to Spark N Launch's discussion When to start using the business model approach?
"As Tim suggests, the Customer Development Model provides a very supportive process for launching new businesses. In its simplest expression CDM separates the search for a repeatable and scalable model (startup) from the execution of that model…"
Mar 18, 2012
Tim Lattham replied to Spark N Launch's discussion When to start using the business model approach?
"I'd suggest using the BMC as early as you can.  You can really capture as "high level" or as detailed information as you want and as is appropriate so I would imagine that creating a BMC for each of your ideas would be an hour…"
Mar 17, 2012
Spark N Launch posted a discussion

When to start using the business model approach?

Hi All,I am currently brainstorming some small business ideas however am unsure when and how to apply the Business Model concepts.I have read from others here that the Business Model canvas can be effective for small businesses, especially those that have already started. What about those still to start?When do you start using the canvas? For example, we have three ideas we wish to evaluate. Is now too soon? Would we benefit from using another approach to evaluating and early testing out…See More
Mar 17, 2012
Spark N Launch is now a member of Business Model Innovation Hub
Mar 5, 2012

Profile Information

Why are you passionate about business models and business model innovation?
Provides a new and more effective way at looking at a business.
How would you best describe your level of expertise when it comes to business models?
novice
What's your URL?
http://sparknlaunch.wordpress.com
Who do you work for? What do you do?
Change manager interested in startups and entrepreneurs.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Financial Services
What is the size of the organization you work for?
freelance/independant

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