Why are you passionate about business models and business model innovation?

Because I believe we are living in times of unprecedented disruption to business models and therefore there are huge opportunities for those with the ambition and tools to successfully re-engineer their businesses.

How would you best describe your level of expertise when it comes to business models?

some knowledge

What's your URL?

http://blog.stevesponder.com

Who do you work for? What do you do?

I’m the Chief Digital Officer for the Lawton Comms Group in the UK. I work across both our agency brands; Headstream, our social brand agency and Five by Five, our engagement agency.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Various

What is the size of the organization you work for?

11-100

Do you want to add anything? Feel free. Any topic.

Interested in how the business model canvas could be used to enable organisations to build social brands.