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Theo van Bruchem's Discussions
The customer relation part / the love part
Started this discussion. Last reply by Zhuang Lynn Sep 17, 2012. 9 Replies 0 Likes
From my experience most of the template (the model) is understood by my clients.The only element which is considered vague is the CR part.Maybe there is a trick to make that clearer to them.Continue
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Zhuang Lynn replied to Theo van Bruchem's discussion The customer relation part / the love part"i met the same problems with this CR , i found i i have no clear idea to define the scope of questions i should limit my idea, here , i guess you refer to what i can do to acquire , maintain , improve or even terminate a customer relationship…"
Frank E. Soe-Agnie replied to Theo van Bruchem's discussion The customer relation part / the love part"The way I look at this issues is as follows:
Customer Relation consist all processed related to demand creation and Distribution Management are all processes related to demand management"
Alejo Caicedo replied to Theo van Bruchem's discussion The customer relation part / the love part"I feel matched by the concept of Emotional Branding > www.emotionalbranding.com/
When thinking about CR"
Theo van Bruchem commented on Erwin Fielt's blog post Alternative canvas templates - Updated"Like to discuss your model in context of a real business idea for QLD. I am in Brisbane beginning of March. Would like to meet if possible. K.r"
Chris Mesenburg replied to Theo van Bruchem's discussion The customer relation part / the love part"My intuitions point towards future empathy and sympathy in the client's direction."
Erwin Fielt replied to Theo van Bruchem's discussion The customer relation part / the love part"In general, I use relationship to describe how we want to interact with our customers (often more normative and more abstract), and channels to describe the means of interaction (often more descriptive and more concrete, can even contain concrete…"
Alex Osterwalder replied to Theo van Bruchem's discussion The customer relation part / the love part"Theo, you are not entirely alone with that experience. I've seen it before. This is how I explain it:
The Channels are the means through which I communicate and deliver. The Relationship is the type of interaction I maintain.
The main…"
Mike Lachapelle replied to Theo van Bruchem's discussion The customer relation part / the love part"I see there are two essential aspects in this component of the business model.
The first is about understanding your clients. Its about how you have a conversation with your clients to ensure you understand their needs. What mechanisms do you have…"
Theo van Bruchem replied to Theo van Bruchem's discussion The customer relation part / the love part"Patrick
Thanks.although still abstract in a sense. Not to me but I guess to the ones working on the BM.
In 1 sense it expresses the kind of relationship a company want to have with it's customer. On the other hand it expresses the way the…"
Patrick Mulder replied to Theo van Bruchem's discussion The customer relation part / the love part"From what I understand (as a rather new user of the BMG), CR is about how a company "touches" / "influences the perception" of customer needs.
In the case of Apple, it's the way they communicate their brand and user…"
Theo van Bruchem posted a discussionThe customer relation part / the love part
From my experience most of the template (the model) is understood by my clients.The only element which is considered vague is the CR part.Maybe there is a trick to make that clearer to them.See More
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