• Many destroyed value chains,
• Business Innovation everywhere,
• Various new markets with new leaders,
• Empowered & emancipated Consumers.

This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.

 …

Since the introduction of the iPod and iTunes, Apple has evolved into a Platform Operator and „Retailer“. 



On the occasion of the iPad 2 introduction 
it was interesting for me to compare 
Apple‘s Business Model with Amazon.com. 



You might find it too...