The global bestseller Business Model Generation: A Handbook for Visionaries, Game Changers and Challengers introduced a unique visual way to summarize and creatively brainstorm any enterprise, product, or service idea on a single sheet of paper.Business Model You: A One-Page Method for Reinventing Your Career adapts the same powerful tool to describe a “personal business model” methodology that reveals new ways readers can respond to evolving market needs and uncover fresh, more satisfying…See More
Why are you passionate about business models and business model innovation?
Alex and Yves's work knocked me out when I started working on my own doctoral thesis about business models in 2007. Since then I've adopted the Canvas for my own courses, and of course for our new book, Business Model You.
How would you best describe your level of expertise when it comes to business models?
Hi Tim - I am using the Business Model Canvas in my college business students Entrepreneur class, which is a course of 10 3 hour lectures. The aim is to help them create their own business idea and writing abusiness plan using the 9 building blocks. They are very enthutiastic about the teamwork and the use of post-it. Seems to give them a welcome break from writing and reading and listening all the time.
Hi, Tim - yes, we use BMG in many of our classes. I'm teaching in the graduate program in Design Management at the Savannah College of Art and Design (SCAD) in Savannah, GA. In fact, I'm starting a new class today.
Yes, we use it at Harper Adams University College in the UK on a range of undergraduate courses including Principles of Management and also IT. It provides an accessible approach and an appealing text which students appreciate. Thanks for asking - Jane