Why are you passionate about business models and business model innovation?

I love the elegant and holistic nature of Business Model Design. I love the new-found democratic nature of opportunity and innovation. I love the integrated nature of Customer Development, and Customer Development's ongoing relationship to the Business Model. I love how marketing is an unspoken and almost subversive element in all nine sections of the Business Model Canvas, this is a tough concept to grasp for many older, conservative organizations. And certainly I love the fact that those huge firms no longer have a massive advantage. Now the biggest rewards go to small, more nimble organizations because remaining fluid is suddenly paramount. The old incumbent infrastructure is fading away. I think all of this is deeply exciting.

How would you best describe your level of expertise when it comes to business models?

some knowledge

What's your URL?

http://www.linkedin.com/in/tobiascassell

Who do you work for? What do you do?

Business Model Designer.

What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?

Various

What is the size of the organization you work for?

freelance/independant