Tor R. Grønsund
Tor R. Grønsund
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Tor R. Grønsund's Discussions

What are good examples of using the Customer Relationship block for demand creation?

Started this discussion. Last reply by Tor R. Grønsund Feb 24, 2011. 6 Replies

Transition of Business Model Canvas to Spreadsheet (income statement)?

Started this discussion. Last reply by Tor R. Grønsund Sep 8, 2010. 2 Replies

Where to find the complete Business Model Ontology in OWL format?

Started this discussion. Last reply by Tor R. Grønsund Jul 31, 2010. 2 Replies

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Applying Lean Startup and Customer Development to Business Model Design

Tor R. Grønsund's Blog

Tor R. Grønsund

Lean Startup Business Model Pattern

Posted on January 7, 2010 at 12:00pm 2 Comments

I've posted a new article on the Lean Startup Business Model Pattern - integrating the two schools of Lean Startup Methodology and Business Model Innovation. To what extent do you see that the Lean Startup method or Lean Development in general can be interpreted as a business model pattern?



http://torgronsund.wordpress.com/2010/01/06/lean-startup-business-model-pattern/…





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Tor R. Grønsund updated their profile Oct 30, 2011
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Tor R. Grønsund replied to Tor R. Grønsund's discussion 'What are good examples of using the Customer Relationship block for demand creation?'
Wouldn't this very community, BMI Hub, be a good example of implementing customer relationship. However, I'm not sure if it is more about customer retention and referral than demand creation. Alex, what would be your experience on…
Feb 24, 2011
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Philip Galligan replied to Tor R. Grønsund's discussion 'What are good examples of using the Customer Relationship block for demand creation?'
The customer relationship is often the perception of the supply side and requires verification. The customer will increase demand if his issues are 1.listened to  2. acknowledged in a non defensive manner  3. action taken to provide…
Feb 22, 2011
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Karl Burrow replied to Tor R. Grønsund's discussion 'What are good examples of using the Customer Relationship block for demand creation?'
In addition you could include  "Customer Equity"  and what are the key drivers for this. CVM (Customer Value Management"  LTV, Barna Equity.. etc...    measurement and Value Equity are all key factor that…
Feb 22, 2011
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Erwin Fielt replied to Tor R. Grønsund's discussion 'What are good examples of using the Customer Relationship block for demand creation?'
Maybe concepts like customer loyalty (repeat purchases), customer lifetime value, share of wallet, up-selling, cross-selling can help you make the link between relationship and demand/revenue?
Feb 21, 2011
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Alex Osterwalder replied to Tor R. Grønsund's discussion 'What are good examples of using the Customer Relationship block for demand creation?'
A good example, though not necessarily of demand creation, is Apple's "thousand songs in a pocket" that drove the iPod to success. The channel was the iTunes software are store that got people to copy all their music on the iPod and…
Feb 20, 2011
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Laura Duncan replied to Tor R. Grønsund's discussion 'What are good examples of using the Customer Relationship block for demand creation?'
I'm struggling to think of examples that have created a seamless link between the two, but I think that Zappos.com has come close. By building & promoting its foundation on strong service, the company draws new customers and fosters…
Feb 19, 2011
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What are good examples of using the Customer Relationship block for demand creation?

With the Agile / BM / Customer Development Stack, Steve Blank focuses on demand creation/generation with the Customer Relationship block. What are good examples of this?
Discussion posted by Tor R. Grønsund Feb 18, 2011
6 Comments
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L. C. (Skip) Lumley replied to Tor R. Grønsund's discussion 'Mapping Business Model Ontology to Public Service Ontology?'
I've used the ontology with public sector agencies but only as a training aid and certainly agree that there are basic differences between commercial and non-commercial entities. If we could understand those differences at a deeper level, we…
Dec 5, 2010
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Andrew Warner replied to Tor R. Grønsund's discussion 'Mapping Business Model Ontology to Public Service Ontology?'
I don't have an answer but here are some thoughts. The ontology represents a view of a business. When we talk about government the concept becomes a little blurry and that might be the source of some of the confusion. If we articulate the…
Oct 28, 2010
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Lean Startup Business Model template

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Photo posted by Tor R. Grønsund Oct 8, 2010
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Hunt Lambert replied to Tor R. Grønsund's discussion 'Mapping Business Model Ontology to Public Service Ontology?'
They key for me is to be sure you agree on the outcome metrics. In business it is pretty easy, cash flow. In the public sector it is not so easy as you must understand your legislated mandate, your public good and the expectations of various related…
Oct 8, 2010
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Tor R. Grønsund replied to Tor R. Grønsund's discussion 'Transition of Business Model Canvas to Spreadsheet (income statement)?'
It makes sense. Thanks for getting back to me Alex.
Sep 8, 2010
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Alex Osterwalder replied to Tor R. Grønsund's discussion 'Transition of Business Model Canvas to Spreadsheet (income statement)?'
In our upcoming iPad app we conceptually separated those streams and allowed a revenue stream to connect to only one value proposition, but to serve several customer segments. In your case you'd just have to separate the revenue streams per…
Sep 7, 2010
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Transition of Business Model Canvas to Spreadsheet (income statement)?

Hi,Have anyone done a spreadsheet modeling income based on the business model canvas? My case uses Value Propostion - Revenue Stream - Customer Segement, where:Value Propositions have one or more Revenue Streams; and Revenue Streams have one or more Value PropositionsRevenue Streams have one or more Customer Segements; and Customers have one or more Revenue Streams. I appriciate hearing if you have done such a model :-) Best,TorSee More
Discussion posted by Tor R. Grønsund Sep 6, 2010
2 Comments
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Tor R. Grønsund replied to Tor R. Grønsund's discussion 'Where to find the complete Business Model Ontology in OWL format?'
Thank you very much Alex. Interesting. I cannot read the .pdf files though - is there a workaround?
Jul 31, 2010

Profile Information

Why are you passionate about business models and business model innovation?
Applying entrepreneurial methods to business model creation; un-teaching deliberate business plans. Read more about the Business Model Canvas and Lean Startup mashup on bit.ly/LeanBizMod
How would you best describe your level of expertise when it comes to business models?
expert
What's your URL?
http://www.torgronsund.com
Who do you work for? What do you do?
Entrepreneur, lecturer, and writer on startups, business models, and new media.
What industry do you mainly work in (e.g. financial services, telco, utilities, public sector, academia, pharma...)?
Internet, new media, academia
What is the size of the organization you work for?
1-10
Do you want to add anything? Feel free. Any topic.
Methodologist blog: http://www.torgronsund.com
Twitter: http://twitter.com/tor
LinkedIn: http://www.linkedin.com/in/torgronsund

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Comment Wall (2 comments)

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At 9:37pm on October 17, 2009, Anders StølanAnders Stølan said…
"Hi, we are interested in activity in this field in Norway. We have plans to use the methodology when working with commercialization of technology from research institutions, e.g. in Ukraine.
At 10:44am on July 23, 2009, Alex OsterwalderAlex Osterwalder said…
Tor, welcome to the Hub!
 
 
 

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