Charles Ayo-popoola's Posts - Business Model Innovation Hub2024-03-29T16:01:06ZCharles Ayo-popoolahttp://businessmodelhub.com/profile/CharlesAyopopoolahttp://storage.ning.com/topology/rest/1.0/file/get/1960028364?profile=RESIZE_48X48&width=48&height=48&crop=1%3A1http://businessmodelhub.com/profiles/blog/feed?user=0n1xyl4uovsd8&xn_auth=noDon't Forgettag:businessmodelhub.com,2017-01-23:2478825:BlogPost:3123652017-01-23T09:06:53.000ZCharles Ayo-popoolahttp://businessmodelhub.com/profile/CharlesAyopopoola
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<p style="text-align: center;"><strong>1. Business is about People</strong></p>
<p>In your business affairs(Regardless of its nature), you’ll inevitably find yourself negotiating with people, delivering products or services to people, and getting paid by people.</p>
<p>Every Business needs…</p>
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<p style="text-align: center;"><strong>1. Business is about People</strong></p>
<p>In your business affairs(Regardless of its nature), you’ll inevitably find yourself negotiating with people, delivering products or services to people, and getting paid by people.</p>
<p>Every Business needs an audience(customer). It is almost impossible for any business to exist without the people to whom it's product or services.</p>
<blockquote><span>People are the essence of your business and are crucial to its development. </span></blockquote>
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<p style="text-align: center;"><strong>2. Design Counts; It is the skin of your company.</strong> </p>
<p>The design takes a vital stance in how people perceive and value your company. </p>
<p>From Business Model Design to corporate identity and business communications, your design gives people the impression of what it’s like to relate to you.</p>
<blockquote>What most business professionals lack is the design to complement their business skills</blockquote>
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<p style="text-align: center;"><br/><strong style="text-align: center;">3. The Key to marketing is Media</strong></p>
<p>In a world where marketing is everything you communicate to a potential customer, and an average consumer has a higher propensity to communicate and transact via digital technology, media is the most effective tool. </p>
<p>Media has the power to effectively combine entertaining content with business (marketing) intents. </p>
<blockquote>“ The rapid adoption of media technologies highlights the importance of knowing how, why, and when media can impact, persuade and facilitate behavior” -MPRcenter.org</blockquote>
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<p style="text-align: center;"><strong style="text-align: center;">4. The Locus of Innovation is shifting from firms to the ecosystem.</strong></p>
<p>This si the answer to why SMEs are taking over from corporate giants. it is the shift in strategy. it is about who can amass the larger ecosystem of consumers, provide a consistent and authentic face to the customers, demolish internal organizational silos and relinquish a certain amount of managerial control.</p>
<blockquote>It is all about the companies that can create an integrated experience that turns customers into fans, quicker.</blockquote>
<p style="text-align: center;"><strong>5. The barrier between formerly distinct industries is collapsing.</strong></p>
<p>Acerbating competition, dynamic strategies, innovations and digital capabilities are shifting the focus from products and services made by solo entities to the cross-sector customer experience.</p>
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<p style="text-align: center;"><em>We need to form new partnerships with organizations that sit far outside our traditional industries or partnering model. </em></p>CRITICISM; A Catalyst for Business Developmenttag:businessmodelhub.com,2017-01-20:2478825:BlogPost:3121192017-01-20T12:13:54.000ZCharles Ayo-popoolahttp://businessmodelhub.com/profile/CharlesAyopopoola
<p>Earlier this week, I came to a statement made by Gabriel Babalola, a political science professor at the university of Lagos. His state meant triggered my Business Psych to initiate a version that resonates with the Business-Customer relationship.</p>
<p><strong>His statement:</strong> “Government at all levels should know that criticism is a catalyst for democratic development”</p>
<p><strong>My Version:</strong> Enterprise at all levels should know that criticism is a catalyst for business…</p>
<p>Earlier this week, I came to a statement made by Gabriel Babalola, a political science professor at the university of Lagos. His state meant triggered my Business Psych to initiate a version that resonates with the Business-Customer relationship.</p>
<p><strong>His statement:</strong> “Government at all levels should know that criticism is a catalyst for democratic development”</p>
<p><strong>My Version:</strong> Enterprise at all levels should know that criticism is a catalyst for business development.</p>
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<p style="text-align: center;"><em><strong>Criticism is a catalyst for business development</strong></em></p>
<p>When your customers criticize you, Be thankful. They are simply offering you a service, a free and honest feedback service.</p>
<p>Most Times when we get this (Negative) feedbacks, ego and proposed expectations pushes us to feel threatened, we bring and wonder what part of our strategy failed us, sometimes we take this customer to be a group of unsatisfiable -hard-to-please group of consumers, some enterprise would blame it on the C.R.M, C.M.O or the Brand manager, when the fault is actually in the way we perceive the feedback (criticism).</p>
<p>We need to understand that criticism is inevitable in business (customers will always criticize at some point or the other). This criticism may come off as a challenge, sometimes a compliment, or as a market demand.</p>
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<p><strong>Simply Expressed:</strong><br/>They want you to be better - Challenge<br/>They are saying “ You can do better” -Compliments<br/>They want you to be more efficient, responsive and transparent. - Demand</p>
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<p style="text-align: center;"><strong>Conclusion</strong><br/>It is the time we start seeing customers as sincere business partners whose contribution is to taunt us, tempt us and push us to the edge till we deliver the best values we can.</p>Customer's Participation is essential in Brandingtag:businessmodelhub.com,2015-12-22:2478825:BlogPost:2849772015-12-22T20:43:27.000ZCharles Ayo-popoolahttp://businessmodelhub.com/profile/CharlesAyopopoola
<p>Digital Branding is all about active users, from integration to Accessibility and connectivity. With that in mind, it will be without litigation to conclude that creating a "participation platform" where customers can co-create and operate with choiced brand/company will increase brand image retention, promotes company's image and encourage customer engagement. </p>
<p>The simple model of engaging customers/clients to participate in a company's image/digital structure creates a unique sense…</p>
<p>Digital Branding is all about active users, from integration to Accessibility and connectivity. With that in mind, it will be without litigation to conclude that creating a "participation platform" where customers can co-create and operate with choiced brand/company will increase brand image retention, promotes company's image and encourage customer engagement. </p>
<p>The simple model of engaging customers/clients to participate in a company's image/digital structure creates a unique sense of responsibility for the customer, which is essential to the company's growth.</p>
<p>The reward is mutual.</p>
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<p><span style="text-decoration: underline;">The Question remains</span>...</p>
<p>1. How do we create a successful learning culture?</p>
<p>2. How do we encourage customer's participation?</p>