February 2009 Blog Posts (10)

Chunk 2 comments

Catching up some more... Comments on Chunk 2 here.

As I read the table "Shifting your perspectives" about organization-centric vs. customer-centric... For me, it needed row names. So:

Unit of product/service | What do we sell (things) | What do customers do (actions), what do they want (goals, desires)

Channels of communication | How do we reach customers (broadcast) | What are routines of customers' interactions (human connections)

Channels of communication 2 |… Continue

Added by Maria Droujkova on February 22, 2009 at 7:41pm — No Comments

Design Directions: Moodboards up!

Moodboard & Feedback time!

There's 3 possible directions here that fit roughly into the "safe, medium, and risky" when compared to the competitive landscape of management and business strategy books. They also focus on pushing different aspects of the branding form, emotions, outcome, and content that Alex had written up (unguided I might add).

Check out the moodboards, and… Continue

Added by Alan Smith on February 22, 2009 at 4:00pm — 32 Comments

Interesting Article on Mashable.com

I found this article on Mashable.com the other day and i thought it was quite relevant for the discussion here. I think it shows a great example of how to do business model innovation in the music industry. It is pretty funny and at first glance might not seem that serious but if you stop to think about it there is a lot of good points between the lines. I will let you make your own conclusions, just wanted to share. Happy Reading.…


Added by Kristian Salvesen on February 22, 2009 at 6:00am — No Comments

Business Model Hub Conference and Book Launch Party: 19. June '09. Will you join?

I am really happy to pre-announce that we are planning a conference and book launch party in Amsterdam, The Netherlands, on Friday, June 19. 2009. Amsterdam was the place where we made the decision to write the book after wanting to do it for several years.

The main focus of this event is to bring people from the Hub together in a physical location so we can get to know each other better and share experiences around business model innovation. Knowledge sharing and… Continue

Added by Alex Osterwalder on February 21, 2009 at 9:00pm — 20 Comments

Guiding the desing: the brand personas

Today I spent a couple of hours brainstorming on what this book shall be all about. Not the content, but the look & feel of the content of the book. It will help give the book design a direction. It will help give Alan, the design mind behind the book, some guidance to unfold his design talent to bring this book to another level. Based on a couple of dozen post-its I came up with a brand personas (first… Continue

Added by Alex Osterwalder on February 16, 2009 at 11:00pm — 7 Comments

Chunk 1 comments

I am coming to the book process just now, mid-February, and the comments to Chunk 1 are closed. Since I read the text and the comments, though, I want to take notes and to share them here in case anyone wants to look. This refers to the 12/23/2008 version.

I like the idea of personas (archetypes? typical folk?) a lot. I… Continue

Added by Maria Droujkova on February 15, 2009 at 6:53pm — 1 Comment

Iterating the Business Model

I was going through some papers today and, finding this, thought some here might find this useful. In the class I taught, students would first develop business ideas to the point where the business models had internal validity. But just because the model made sense doesn't mean it was likely to generate significant returns.

In order to work through this situation with students and iterate the models, I put together a series of questions to find places where the model could be changed… Continue

Added by Victor Lombardi on February 15, 2009 at 2:48am — 1 Comment

Business-modelator 0.1

As to continue the last blog entry (on randomizing business model innovation) I made and thanks to all the inspiring comments it raised, I'm starting to think more about this idea of business-model generator.

To sum up for the guys (and girls, of course!) that didn't suffer my prose, here are the main points:

- we can gather a list of all possibilities into the different blocks :… Continue

Added by Guilhem Bertholet on February 10, 2009 at 10:57pm — No Comments

Workshop Alex on 11th March 2009 in Utrecht, The Netherlands

For anyone who did not have the opportunity yet to join Alex' workshop...

Alex found time - besides his visit to The Netherlands to meet Alan - in March for a training on business modeling. The training will be about the Business Model Basics: The Canvas, a look around in the world what’s happening on business models (Nespresso, Skype, Easyjet and many others) and Alex will train you how to describe, assess and innovate your own business model.

We offer you this… Continue

Added by Patrick van der Pijl on February 6, 2009 at 9:10am — No Comments

Book Title - second try!

Wow - if I had known what it meant to have over 200 people help write a book, I would have... done it again. You challenged the book title thoroughly. It was annoying and inspiring at the same time... and... you were absolutely right to do so. The proposed titles didn't work and you pointed to all the right reasons.

Wonderful! This was a great experience. It is a beautiful example of simple prototyping and testing with the collective intelligence of the Hub. Now we are in the second… Continue

Added by Alex Osterwalder on February 3, 2009 at 10:00am — 37 Comments

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