December 2011 Blog Posts (7)

For The People!

“If you have too many useful machines, you get too many useless people.”

E.F. Schumacher


In this, the first of a five-part series, ‘As If People Matter’, covering all perspectives of a people-centred approach to sustainability in business, Michael Townsend explains how the strategy links to superior business – and economic – performance.


The bottom line for sustainability is all about people; why else are we doing all this…


Added by Michael Derek Townsend on December 29, 2011 at 1:30pm — No Comments

Beginning Path

I was thinking about the scenario of the organizations, specially in Latam, few years ago, about 5 or 6 years I would say, pretty much everything was about management, the fanatical task of controlling, reduce costs, reduce the variability was the duty. The outstanding skill of an executive those days was the continuous improvement process then, the ISO certification (International Organization for Standardization). Most organizations were chasing this quality label.

Now, that I'm…


Added by Tedy Acosta Andrade on December 23, 2011 at 4:30pm — No Comments

Emotional Labels

Emotional Labels

The common denominator in all sales transactions is "emotion." We humans are emotional buyers. We always have been and will always be. Your label is often the first image that your customer sees and therefore it must involve them on a unique level. It must also be consistent with your brand image and engage your customer.



Added by Jennifer R. Cook on December 22, 2011 at 5:29pm — No Comments

Creative Destruction: How Sustainable Business Can Survive and Thrive

We’re near the end of 2011, over three years since the onset of the global financial crisis. On a bad day the stock markets are in complete turmoil. On a good day, they are simply volatile. Investor confidence is low, unsurprisingly. This is not the best environment within which capitalism, business, or the transition to a green economy can easily flourish. Just look at the spate of solar companies going to the wall in the US in recent months.


There are fundamental shifts…


Added by Michael Derek Townsend on December 16, 2011 at 4:00pm — No Comments

Twelve Principles for Sustainable Business

There is much talk of business needing to become more sustainable, in the face of an increasing number of challenges, including climate change, peak oil, new legislation, reputational risk, and increasing costs. That companies need to change is no longer the debate, but there is a need to understand (in easy terms) what businesses could be doing and how this action will deliver sustainable business success, as well as helping to save the planet.


The Global Research…


Added by Michael Derek Townsend on December 9, 2011 at 1:56pm — 2 Comments

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