All Blog Posts (623)

Cover Design Continued

After agonizing over the right type of cover and asking you for your profile photos we had to go down a completely different route based on production constraints. We came back to the initial designs, but slightly changed the concept. The cover will be printed on a sort of cardboard, which goes with the special format of our book that will allow you to keep it open & flat on a table. Find the designs and a cool video of "the making of the cover" below.

Here Alan's… Continue

Added by Alex Osterwalder on September 3, 2009 at 2:00pm — 35 Comments

ISBN & Book Cover Iterations

Today is a big day: we got the ISBN number for Business Model Generation: 978-2-8399-0580-0. We're getting there.

Also, Alan has been working on some book covers. Check out some of the iterations below:

Iteration I

Iteration II

Iteration III

Iteration IV…


Added by Alex Osterwalder on August 26, 2009 at 10:04pm — 124 Comments

Sharing a business model - music co-op

For more than 20 years there has been an extraordinary acoustic music mecca in Ottawa - Rasputin's cafe. It's the kind of restaurant where the regulars help themselves to the beer and wine fridge, and the dessert table. At the end of the night you tell the owner what you had, and pay up your bill. It makes me very proud to say the trust was never abused. The heart of this oasis was acoustic (folk) music. Each night of the week there were genres or themes. Monday - celtic night, Tuesday - open… Continue

Added by Mike Lachapelle on August 15, 2009 at 2:05pm — 4 Comments

Random thoughts on what this book is about FOR the book cover design

What will people say about the book 5 years from now?

This book has made business (model) thinking accessible to thousands of people worldwide (not only business people). It has helped countless organizations (large corporations, start-ups, non-profits, …) better understand their business models and come up with new ones. Most interestingly, the book has proven its points by « walking the talk »: based on an innovative business model / made accessible to a much broader… Continue

Added by Alex Osterwalder on July 26, 2009 at 12:00pm — 4 Comments

BusinessWeek about design

Watch out! Article on "Using Design to Drive Innovation" in BusinessWeek - worthwhile reading:

Added by Axel Friese on July 24, 2009 at 12:53pm — 2 Comments

The Business Model Canvas and the 6 Tollgates for Blue Ocean Success

Business Model Innovation is a relatively new concept. In the book, "Mastering the Hype Cycle," Jackie Fenn and Mark Raskino note that the term "business model" arose in the mid-1990s. The concept of business model has gone through three stages of the Hype Cycle: Technology Trigger; Peak of Inflated Expectations; Trough of Disillusionment. Business model and its associated concepts may now be on the "Slope of Enlightenment" and advancing towards the "Plateau of Profitability." This is good news… Continue

Added by Rod on July 20, 2009 at 7:30pm — 2 Comments

Photos of the prototype of the special limited (unfinished) edition of Business Model Generation (200 prints only)

For the 19th of June we will publish a special (unfinished) limited edition that will only be printed 200 times. The final book is scheduled for September 1st. Have a look at the prototype for the limited edition:…


Added by Alex Osterwalder on June 10, 2009 at 3:30pm — 33 Comments

Book Writing Retreat at La Sage

Since yesterday, Tuesday, I am staying at a tiny place called La Sage up in the Swiss Alps. The goal is to isolate from the world and focus on advancing with the book. All it takes is here: an inspiring place, a laptop and a WiFi connection.

Here some photos of the atmosphere:

The view

The workspace

The material…


Added by Alex Osterwalder on June 10, 2009 at 3:00pm — 19 Comments

Business Model Innovation with Alex Osterwalder and C.K. Prahalad this fall in The Netherlands

Dear Hub members,

We are very proud to inform you that this fall we will run a series of colleges and workshops at Nyenrode University in The Netherlands together with Professor of Strategy C.K. Prahalad. His book "The new age of innovation" and our Business Model Generation book serve as a basis.

Many companies had a proper working… Continue

Added by Patrick van der Pijl on June 7, 2009 at 11:23am — 7 Comments

Book Design Meeting Lausanne

Last week we had a great book design meeting with Yves Pigneur, Alan Smith, Patrick van der Pijl and Mike Overdijk from JAM. Things are falling in place. Alan will soon post some reviewed and designed book chunks on the Hub.

Furthermore, together with Mike from JAM, a visual thinking company, we started some sketches to visualize the business model canvas. As you know, we strongly believe in visual thinking - hence we practice what…


Added by Alex Osterwalder on May 4, 2009 at 3:00pm — No Comments

Authors meet Designers in Lausanne

Hi all,

This morning Alex and I picked up Alan Smith and Mike Overdijk at the hotel at the lake. Unfortunately it is raining... Well, that makes us working. Nobody slept very well last night. I guess because it will be a busy and exciting day. A lot to do.

Finally we have the whole team together today! As Alan is based in London, Yves and Alex in Lausanne and Mike and myself in Amsterdam it is not easy to meet up. And everyone has a busy schedule as well... Writing,… Continue

Added by Patrick van der Pijl on April 28, 2009 at 10:01am — 1 Comment

Blue Ocean Dashboard: Comprehensively Managing the Performance of Your Business Model

You've used the Business Model Canvas to prepare or document your innovative business model. So, what's the next step? In other words, what tools or methodologies should be applied after knowing and sharing ideas on how your business should innovatively create value for customers, investors, and other stakeholders?

Two tools readily come to mind and both are developed by Robert Kaplan and David Norton. The tools are Strategy Maps and the Balanced… Continue

Added by Rod on April 24, 2009 at 1:00am — 6 Comments

How do you visualize the Canvas?

Visualization is a very important element of the Canvas and... the book. But how can you best visualize the Business Model Canvas? Xplane worked on visualization of iPod and Nespresso. I use these beautiful picture many times as it is so easy to explain the Business Model. They also came up with the icons of each of the building blocks.

But what would the Business Model Canvas look like if we visualize it breaking down the walls of the building blocks? Is that possible? What are the… Continue

Added by Patrick van der Pijl on April 22, 2009 at 5:30pm — 1 Comment

Great ideas & support 4 Knowledge Fair Amsterdam! (59 days to go)

Amazing is the response I got from people personally about the Knowledge Fair Event in Amsterdam. So great from all of you! Thanks! As we like the Fair to be a knowledge sharing and networking event on business modeling for and by the Hub your help is more than welcome.

I asked what people would like to see and do. Here a short overview:

Concrete case studies. Many people (ao Remo Knops, Thierry Isck) are interested in cases/ companies where the methodology is… Continue

Added by Patrick van der Pijl on April 20, 2009 at 11:17pm — 1 Comment

Cloud Platforms and Entrepreneurs

I attendded an interesting breifing on a new class of entrepreneurs dubbed "Cloud Entrepreneurs" that is attacting the attention of investors. These entrepreneurs are creating businesses around cloud platform such as Amazon AWS and Google App Engine, and inventing new ways to create value for consumers. For investors, the significantly lower start-up costs and faster time to profit than traditional software or even SaaS models is very attractive. These entrepreneurs know the markets they're… Continue

Added by Frank Della Rosa on April 9, 2009 at 11:06pm — 4 Comments

Business Model Knowledge Fair and Book launch on June 19th in Amsterdam

Join a full day program with speakers, hub members, drinks, lunch and dinner for a special rate of € 325!

We organize our event specially for the Hub members. In order to make it work for you we offer you the lowest prices possible as we do not work with sponsors. We doubled the rate for external people € 645. That's the rate you see on the registration site ;-)

Preliminary program:

We have some more… Continue

Added by Patrick van der Pijl on April 9, 2009 at 12:00pm — 6 Comments

Tools for Business Model Innovation

What approaches and tools do you use to identify business model innovation opportunities? Is everyone using post-its, visualizations and brainstorm sessions, or does anyone use another approach?

I love brainstorming sessions but I also like to sit on my own and systematically approach business model innovation challenges. Two tools that I have created to help me with business models innovation are The Value Proposition Explorer and The Business Model Innovation… Continue

Added by Anders Sundelin on March 14, 2009 at 5:02pm — 16 Comments

Open Source Licensing and Business Models

I just read and summarized the conclusions from an interesting article about open source licenses and business models: Licensing and Business Models (Onetti, Verma, 2008)

The choice of an open source software license is typically made by the creator of a project, usually a software developer, without the business or legal… Continue

Added by Anders Sundelin on March 4, 2009 at 1:00am — 4 Comments

Chunk 2 comments

Catching up some more... Comments on Chunk 2 here.

As I read the table "Shifting your perspectives" about organization-centric vs. customer-centric... For me, it needed row names. So:

Unit of product/service | What do we sell (things) | What do customers do (actions), what do they want (goals, desires)

Channels of communication | How do we reach customers (broadcast) | What are routines of customers' interactions (human connections)

Channels of communication 2 |… Continue

Added by Maria Droujkova on February 22, 2009 at 7:41pm — No Comments

Design Directions: Moodboards up!

Moodboard & Feedback time!

There's 3 possible directions here that fit roughly into the "safe, medium, and risky" when compared to the competitive landscape of management and business strategy books. They also focus on pushing different aspects of the branding form, emotions, outcome, and content that Alex had written up (unguided I might add).

Check out the moodboards, and… Continue

Added by Alan Smith on February 22, 2009 at 4:00pm — 32 Comments

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