All Blog Posts (623)

Interesting Article on

I found this article on the other day and i thought it was quite relevant for the discussion here. I think it shows a great example of how to do business model innovation in the music industry. It is pretty funny and at first glance might not seem that serious but if you stop to think about it there is a lot of good points between the lines. I will let you make your own conclusions, just wanted to share. Happy Reading.…


Added by Kristian Salvesen on February 22, 2009 at 6:00am — No Comments

Business Model Hub Conference and Book Launch Party: 19. June '09. Will you join?

I am really happy to pre-announce that we are planning a conference and book launch party in Amsterdam, The Netherlands, on Friday, June 19. 2009. Amsterdam was the place where we made the decision to write the book after wanting to do it for several years.

The main focus of this event is to bring people from the Hub together in a physical location so we can get to know each other better and share experiences around business model innovation. Knowledge sharing and… Continue

Added by Alex Osterwalder on February 21, 2009 at 9:00pm — 20 Comments

Guiding the desing: the brand personas

Today I spent a couple of hours brainstorming on what this book shall be all about. Not the content, but the look & feel of the content of the book. It will help give the book design a direction. It will help give Alan, the design mind behind the book, some guidance to unfold his design talent to bring this book to another level. Based on a couple of dozen post-its I came up with a brand personas (first… Continue

Added by Alex Osterwalder on February 16, 2009 at 11:00pm — 7 Comments

Chunk 1 comments

I am coming to the book process just now, mid-February, and the comments to Chunk 1 are closed. Since I read the text and the comments, though, I want to take notes and to share them here in case anyone wants to look. This refers to the 12/23/2008 version.

I like the idea of personas (archetypes? typical folk?) a lot. I… Continue

Added by Maria Droujkova on February 15, 2009 at 6:53pm — 1 Comment

Iterating the Business Model

I was going through some papers today and, finding this, thought some here might find this useful. In the class I taught, students would first develop business ideas to the point where the business models had internal validity. But just because the model made sense doesn't mean it was likely to generate significant returns.

In order to work through this situation with students and iterate the models, I put together a series of questions to find places where the model could be changed… Continue

Added by Victor Lombardi on February 15, 2009 at 2:48am — 1 Comment

Business-modelator 0.1

As to continue the last blog entry (on randomizing business model innovation) I made and thanks to all the inspiring comments it raised, I'm starting to think more about this idea of business-model generator.

To sum up for the guys (and girls, of course!) that didn't suffer my prose, here are the main points:

- we can gather a list of all possibilities into the different blocks :… Continue

Added by Guilhem Bertholet on February 10, 2009 at 10:57pm — No Comments

Workshop Alex on 11th March 2009 in Utrecht, The Netherlands

For anyone who did not have the opportunity yet to join Alex' workshop...

Alex found time - besides his visit to The Netherlands to meet Alan - in March for a training on business modeling. The training will be about the Business Model Basics: The Canvas, a look around in the world what’s happening on business models (Nespresso, Skype, Easyjet and many others) and Alex will train you how to describe, assess and innovate your own business model.

We offer you this… Continue

Added by Patrick van der Pijl on February 6, 2009 at 9:10am — No Comments

Book Title - second try!

Wow - if I had known what it meant to have over 200 people help write a book, I would have... done it again. You challenged the book title thoroughly. It was annoying and inspiring at the same time... and... you were absolutely right to do so. The proposed titles didn't work and you pointed to all the right reasons.

Wonderful! This was a great experience. It is a beautiful example of simple prototyping and testing with the collective intelligence of the Hub. Now we are in the second… Continue

Added by Alex Osterwalder on February 3, 2009 at 10:00am — 37 Comments

Where are the women?

I just browsed through the member list and I found 8 women out of 225 members! That's 3,56 %.

The first thing that naturally comes to mind is: Why? Why are "only" men interested in this kind of project? Is it also true that only men are interested in business model innovation? I would suggest that it is so based on my rigorous academic research...

Why? I can't speak for all countries, but in Sweden we don't have a big gender problem anymore. It's there, and it's ugly when… Continue

Added by Jonas Lindelöf on January 30, 2009 at 12:38am — 5 Comments

Involving You in the Design Strategy & Process

Dearfellow Business Model Hubbers,

I'd like to share my intentions for collaboration and a little background on myself with you all!!

Why I'm interested

I see an incredible design opportunity here. We've all heard of many design relationships that degrade to "I think people would like this..." with clients/designers guessing at what people would really like. It's a he-said-she-said situation. Here, we've got a group of intelligent people to not only give a… Continue

Added by Alan Smith on January 28, 2009 at 7:36pm — 6 Comments

Randomizing business model innovation

Eh, I'm back after some days off the hub.

I was reading dozens of business-plans in the last few days while preparing the next incubator selection jury and thinking that a certain quantity of those projects actually needed a stronger business model. And I was also thinking about the part of hazard and luck in innovation from an entrepreneur point of view.

And that idea went on and went on to the point I imagined something funny: if you really want to be creative with your… Continue

Added by Guilhem Bertholet on January 27, 2009 at 2:00pm — 9 Comments

"Live" report from London on the design of the book

Today, Alex, Alan (The Movement) and myself got together for our first session about the design and production of the book. Exciting that we are working on this with Alan who is bringing the right competences in. At the very moment we are exploring the various design possibilities based on research Alex did in the market and the bookshops. What is a nice design? What is not? What do I like? What I don't? Alan is guiding us through the process... We wanted to share this with you "live" on the… Continue

Added by Patrick van der Pijl on January 23, 2009 at 3:49pm — No Comments

Article on new Business Models for Newspapers

I just found this interesting article on possible new business models for newspaper publishers to consider. I thought it might spark some discussion here. Maybe we can use the canvas to map alternative models?

found via

Added by Rory O'Connor on January 22, 2009 at 12:56pm — 1 Comment

Meet us (Alex, Alan, me) in London this weekend!

Dear all,

Friday Alex and me will spend time with our designer Alan - The Movement - to discuss the design principles of the book... We are very excited to explore the possibilities... We would love to have a drink with the BMI Hub people who are there in London... You can meet us at 18:00 at City Inn Westminster , 30 John Islip St, London, SW1P 4DD. Let us know if you are able to make it... Would be fun ;-)

Added by Patrick van der Pijl on January 20, 2009 at 3:30pm — No Comments

Using Business Model Innovation at very very very early stage...

Along with my incubator activity, I have an evangelization mission towards students in their first graduation years. The public is not that aware of all entrepreneurial things and my purpose to them is:

- give them the sensation that, yes, even at the age of 20, 21 or 22, you can create your own firm (this is not that normal yet in France, eh!)

- make them understand that the only thing you can do after the "eurêka" moment is to speak about your idea to the most people you can as to… Continue

Added by Guilhem Bertholet on January 16, 2009 at 10:30pm — 4 Comments

Using the business model template with entrepreneurs

Hello everybody! I want to share some of the work I did using the template, and have your feedback, insights and advice on how to do best next time :)

My day job consists on running the HEC Business School Incubator, in Paris. Part of it drives me to spend many time with young entrepreneurs, thinking on their projects and specifically on the business model building.

I organized a seminar this week-end with the last 5 startups that entered the incubator earlier in November.… Continue

Added by Guilhem Bertholet on January 13, 2009 at 11:57pm — 9 Comments

Feedback first book chunk


Just read the first part, looks very promising. Lay-out and structure are fine. Especially liked the Apple example. Hope more such cases will be discussed. Kindest regards, Bart.

Added by Bart Boone on January 9, 2009 at 2:44pm — 1 Comment

Pay As You Go Airline

I just read this from a blog I subscribe to (Marginal Revolution) about an African Airline selling flights by the minute - the link to the article in wired is

and the link to the Marginal Revolution discussion is at

I have the actual articles if anyone wants them..I can email them - deb

Added by Deborah Mills-Scofield on January 9, 2009 at 1:58am — 3 Comments

Mindmap of Book Structure & Polls

I created a mindmap of the book structure with Mindmeister, as suggested. I'm still experimenting with using and sharing this mindmapping tool... so forgive me if it doesn't work 100% yet. Since I can't post the mindmap in this blog I added it to the "Book Chunks Section". Have a look!

I'm also experimenting with… Continue

Added by Alex Osterwalder on January 6, 2009 at 9:00pm — 6 Comments

The 1st Book Chunk is Out: Overview

It's quite a big moment for me. Yves & I are floating our first raw book chunk!!!! This first chunk is more of an overview of what is coming, rather than content as such. It's an outline of the structure of the book and should give you an idea of what we are up to. It’s our big picture. We are curious if you like it. Do you find it interesting? Is it clear? Is it relevant to you? Are we missing out on some essential parts?

Some remarks regarding this first book chunk and a brief… Continue

Added by Alex Osterwalder on December 23, 2008 at 10:51pm — 4 Comments

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