Rod's Blog – July 2009 Archive (1)

The Business Model Canvas and the 6 Tollgates for Blue Ocean Success

Business Model Innovation is a relatively new concept. In the book, "Mastering the Hype Cycle," Jackie Fenn and Mark Raskino note that the term "business model" arose in the mid-1990s. The concept of business model has gone through three stages of the Hype Cycle: Technology Trigger; Peak of Inflated Expectations; Trough of Disillusionment. Business model and its associated concepts may now be on the "Slope of Enlightenment" and advancing towards the "Plateau of Profitability." This is good news… Continue

Added by Rod on July 20, 2009 at 7:30pm — 2 Comments

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