10 Books to Read - 5 People to listen to

In my discussions with an organization here in Ottawa that supports young entrepreneurs, the program coordinator asked me make some recommendations for the potential entrepreneurs to read and to follow. I thought this would also be good to share with the hub community as it is very relevant to business models and innovation

10 books to read


Business models
- Business Model Generation by Alexander Osterwalder &Yves Pigneur (my bible - I think everyone knows this one)
- Seizing The White Space by Mark Johnson (some alternate, interesting ideas)
Customer Development
- 4 Steps To The Epiphany by Steven Gary Blank
- An Entrepreneurs Guide To Customer Development by Brant Cooper and Patrick Vlaskovits
Design thinking
- Change By Design by Tim Brown
- The Design of Business by Roger Martin
- The Art of Innovation by Tom Kelley
Lean startup practices
- The Lean Startup by Eric Ries (book coming out in the fall) his blog meantime  http://www.startuplessonslearned.com/)
- Running Lean by Ash Maurya (through web site http://www.runningleanhq.com/)
Presentation Skills
- Presenting to Win: The Art of Telling Your Story by Jerry Weisman

5 People to follow and listen
- Alexander Osterwalder on building and innovating business models
- Steve Blank on customer development and startup entrepreneurship in particular Lean Launchpad
- Eric Reis on lean startup techniques
- Dave McClure on metrics for startups (a.k.a. pirate metrics)
- Seth Godin on marketing and creativity


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Comment by Tino Triste on August 18, 2011 at 2:26am

That's a great list Mike.

Thanks for sharing.

Comment by Dan Keldsen on August 16, 2011 at 9:01pm

Great list - absolutely fantastic references.


I'd also recommend:

Influence: Science and Practice by Dr. Robert Cialdini

Presentation Zen by Garr Reynolds

Convert! by Ben Hunt

Made to Stick by Dan and Chip Heath

Comment by atulveer on August 6, 2011 at 11:09pm

Hi Mike,

Great list!

I wasnt aware of the books listed in Customer Development section and I think they are the most important ones for entrepreneurs. Thanks a lot for compiling this list! I would really appreciate if you could keep updating it with new good soruces

Thanks once again!



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