... where visionaries, game changers, and challengers discuss business models
I have been using the canvas extensively and with improved understanding and success with my clients since I changed the layout of the canvas into the attached format (The canvas rearranged.pdf).
what value does this lay out bring to the table?
- 1 and foremost it shows in just a glimpse what is involved in value generation for the customer: the value proposition of course (central), but customer relationships and distribution channels too. As I say to my clients, when choosing a channel, pick one that bring value to your customers. Not just delivery. Similar for customer relationship: as we all know, relationships are now the new value driver, following services and products.
-2 it touches to the company organization: far right = sales (CR, CS, CH), down stream = Mkg (RM, VP, CS), upstream = organisation & production (KA, KR, KP, C$) (although there are cost structure involved in downstream activities as well
-3 last but not least, it reveals what I call the "backbone": the BM core element, the ones that articulate the whole.
I welcome your comments and feed back